When
you are on the search for a new digital partner, there are a number of
questions and concerns that may be lingering in the back of your mind. As a digital
marketing agency
, we are
confronted with these concerns almost daily and there are a few common
objections that crop up time and time again.

In
this blog post, we have outlined the most frequently voiced apprehensions and
shared our answers to help you get a little further along the decision process.

marketing-agency

“I’ve
heard that SMEs can’t compete with the industry leaders.”

Smaller
businesses often resign themselves to the fact they are unable to compete with
the “big guys” in the market so what’s the point in investing in an SEO
campaign?

We
would never recommend wasting time, money and resources competing against the
industry leaders initially if we didn’t think it was achievable. However,
investing in a targeted SEO campaign with your closest competitors in mind will
help you to build the right foundations for a stronger organic footprint
online. It’s all about finding your niche and making sure you are visible
within a highly relevant space.

Establishing
authority within your niche is so important and we believe this is where you
will see the highest return on your investment. Targeting long-tail search terms with your content may mean less traffic to start with,
however, those users have a much stronger search intent. Therefore, they are
more likely to convert than those searching with more competitive, generic
terms.

Once you have gained traction with the initial campaign, we can then build and develop that footprint and compete against the industry leaders. Google needs time to review your newly optimised pages and content and reward you with stronger visibility and higher rankings. Once your growing authority is recognised, it’s easier to go after the big guys.

ecommerce misconceptions

“I
don’t have an ecommerce website so I don’t need to spend money to advertise
online.”

If
you have a business and you want to reach more people, you have to be online.
In what capacity, is entirely dependent on the type of product or service you
would like to advertise.

There
are three main reasons why you may need an ecommerce website:

  1. You
    sell lots of different products
    .
    If you have a wide and varied product range that a shop window can’t showcase,
    an ecommerce website gives you the flexibility and capacity to sell each and
    every item online.
  2. You
    already have a website that’s doing well
    . It may not have ecommerce functionality but your existing
    website is still pulling in a decent amount of traffic so why change? Well, if
    lots of potential customers are landing on your website, chances are you are
    missing out on crucial sales. With growing technology at our fingertips, users
    have high expectations and assume websites will accommodate their needs,
    including the simple purchase of a product.
  3. You
    want to reach a wider market
    .
    If you are currently only selling from a physical shop, you are limiting your
    reach and visibility to a small radius surrounding that location. A move online
    dissipates that radius and expands your visibility nationwide and potentially
    worldwide.

digital marketing questions

There
are also reasons why an ecommerce website might not be for you including:

  1. You
    have a complex product or service that cannot be sold online
    . Offering a bespoke item or service that cannot
    be translated onto an ecommerce platform could mean a ‘brochure’ style website
    may be better suited to your users’ needs. Perhaps you only require brand
    awareness, visibility and leads rather than sales.
  2. You
    can’t deal with large volume orders.
    “It’s
    a nice issue to have” I can hear you say. However, if you’re unable to
    guarantee good stock availability or you can’t keep up with delivery deadlines,
    angry customers can cause some serious damage to your reputation.

Whether
you have an ecommerce website, need an upgrade or integration with an ecommerce
platform or don’t require any ecommerce functionality at all, you still need to
invest in a website and an SEO campaign to reach the people that matter to your
business. If you don’t, one thing we can guarantee is that your competitors
will be.

“The
other agency guaranteed they’d rank me number 1.”

Ah!
One of our favourites. And short answer, they’re lying. There are no guarantees
with SEO and we don’t agree with blanket promises just to get a client on board.
We always take the time to listen and understand the specific objectives of a
potential client so we can tailor a strategy that will deliver tangible
results.

As
part of our checklist on how to choose the right digital marketing
agency, it’s important you
know exactly what you want to achieve before approaching an agency. That’s
because assurances of number 1 rankings (often for terms that aren’t relevant
to your business) don’t really mean anything if it doesn’t get you those
all-important conversions.

As
a digital marketing agency, we come up against these objections, apprehensions
and questions regularly and we believe it’s crucial to get these ironed out in
the earliest stages so you can feel comfortable right from the outset.

There
are a number of different types of digital marketing agencies out there so knowing who to choose can be
difficult. That’s why we’ve compiled a quick and easy guide to help you find
the right digital partner.

If
you have any questions and concerns about delving into a new digital strategy, please feel free to get
in touch
and we’ll be happy
to answer them.