Twitter’s trends are determined by an algorithm that, by default, tailors what trends its shows you based on your activity on the platform, your interests, whom you follow, and your location.
Explore Marketing Trends Through Social Media Profiles
7. Follow Industry-Leading Social Media Accounts
You can guarantee short and sweet snippets of gold when you follow marketing businesses, industry leaders and influencers on social media.
Their goal is to provide their audience with useful, relevant and unique insights in a bid to establish their own expertise and authority within the field. You can capitalise on this and gather a significant amount of actionable marketing takeaways to apply to your own business.
Don’t worry about having your social media feeds overrun by marketing posts - simply create a custom feed for all your marketing trends and insights, and dip in and out of it when it’s convenient for you.
Here are Georgie's (our Social Media Strategist), favourite social media accounts to follow:
Klowt is a personal branding agency, run by Amelia Sordell. Amelia speaks candidly about life as an entrepreneur and running a business. She offers honest and direct advice, practical tips for social media, quick content creation tips and how to make your marketing as efficient as possible to max your ROI.
Ogilvy is a worldwide marketing agency challenging all preconceptions about what marketing should be. It is known for leading innovative, creative and industry-changing campaigns. On their social media channel, they not only provide a great benchmark for stand-out marketing campaigns, but offer applicable marketing tips and advice for businesses in all sectors.
Marketing Newsletter Subscriptions
8. Subscribe to Leading Marketing Newsletters
Marketing newsletters aren’t just for marketers. They condense the magnitude of noise into bitesize chunks of valuable information and discoverable marketing trends. Favoured by Tori, our Digital Marketing Specialist, here are some of her favourite marketing newsletter subscriptions:
Matt is a social media industry expert with over 15+ years of industry experience. Now a social media consultant, he is often called upon by top businesses looking to level up their social media strategies. His weekly newsletter condenses the latest marketing trends and industry changes of the past week into focussed, key takeaways.
Run by Sophie Miller, her weekly marketing newsletter condenses the latest and most important information impacting the marketing industry. She offers her own personal take on the latest marketing trends as well as providing invaluable tips and advice.
9. Tune into Leading Marketing Webinars
A top tip from April, our Head of Content, is to sign up for marketing webinars. Some of the easiest ones to find are hosted by marketing software providers, such as SEMRush, Prowly, Moz and Hootsuite, and are typically free to join. Because webinars are in real-time, you can trust them to provide up-to-date industry insights, along with tips on how to capitalise on marketing software and predictive trends for the future. April explains: “I find video content like this more engaging, and I’m more likely to commit to watching it as it is at a set date and time. You can also rely on it being current!”.
What's more, many marketing software providers offer free learning resources such as SEMrush Academy, Ahrefs Academy and Moz Academy, and offer lessons across a wide scope of marketing topics delivered by marketing experts.
Listen to Marketing Podcasts
10. Listen to Marketing Podcasts for the Latest Trends
Favoured by Dom, our Digital Marketing Assistant, podcasts provide the perfect medium to stay up to date with the latest digital marketing trends, without taking up too much time. Podcasts often provide a deeper understanding of the latest trends, offering listeners the why’s and the how of implementing these trends for themselves. Here’s Dom’s favourite marketing podcast:
Hosted by Daniel Murray, Marketing Millennials is an unfiltered marketing podcast bringing its listeners the latest insights with guests from some of the coolest companies in the marketing industry. Listen to Marketing Millennials on Spotify, Apple Podcast, Sound Cloud, and the Daniel Murray website.
Brush up on Competitor Research
11. Stay up to Date with Your Competitors' Marketing Tactics
One of the most important aspects of staying up to date with digital marketing is to keep an eye on your competitors’ marketing tactics. This can help to identify your competitors’ strengths and weaknesses in comparison to your own. You may also be inspired to tweak your own marketing strategy to stay ahead, and to offer your audience something better than your competitors.
Competitor research could include:
- Seeing what their customers are saying - Weaknesses in their products or services may offer an ideal space to focus on the strengths of your own products or services.
- How do they market their products or services, and what can you learn from this and apply to your own business?
- Do they regularly post blogs, produce informative whitepapers or run a regular podcast? This could identify channels that are resonating well with a target market.
- Are they active on social media and what kind of content do they post? Take a look at their best performing posts to get an idea of what is working well, and generating the most engagement. This could provide some ideas for your own posts, including the type, style and topic of the post.
- What topics are resonating with their audience? Again, this could provide some ideas for your own posts and marketing tactics. Your target audience is more likely to engage when the topic is relevant.
Now you know our top tips on how to stay up to date with the latest digital marketing trends, you’re equipped to stay in-the-know, cut through the noise, and use your knowledge to adapt and improve your marketing tactics. While you don’t need to adopt all the latest marketing trends, make sure to keep informed with changes that are most relevant to your business and industry, and may impact your search visibility, audience reach and brand perception.
Our team is here to discuss how you can best implement the latest marketing trends to achieve your core business objectives. Contact us today and find out how our biddable media, SEO and content marketing services can benefit your business. Alternatively, head to our blog.
for more actionable tips and advice, including how to choose between in-house marketing vs agency marketing.