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The latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

The Art of (Digital Marketing) War

Why 8 2,500 Year Old Lessons Shape Strategic Digital Marketing Today (And Why Digital Marketing Without Strategy Will Fail) So, What is Strategic Digital Marketing? Strategic Digital Marketing is the process of using Digital Marketing in a plan of action designed...

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5 Key Ingredients to a High Performing Blog Post

There’s no hard and fast formula to a high performing blog post. That may not be what you want to hear after scouring the internet looking for tips on how to make your content rank better (sorry)! What I do have though, is five key ingredients that will help your...

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My Time At Zelst

Getting Started When I entered the office on Monday morning, I was surprised to find I had my own desk, computer and notepad and pen all ready for me. After a quick introduction to everyone (who were all extremely friendly from the get-go!) I sat down and thought...

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Three Key Takeaways from Search Leeds 2018

Search Leeds 2018 took over the First Direct Arena for the third consecutive year on June 14th. The largest SEO conference in the north of the country, Search Leeds aims to bring together the very best of digital industry talent and share ideas, skills and stories....

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SEO Audit Stage 2 – The Detailed Keyword Analysis

Keyword Analysis to Improve SEO Ranking One of the most frequent questions an SEO gets asked is why is my site not ranking? Ranking well in the search results means higher visibility, a bigger stream of organic traffic into your website and a cost-effective return on...

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The Increasing Importance of Featured Snippets in Search

Why the Featured Snippet is Now Even More Important Featured Snippets are a hot topic in SEO at present, as we see more and more featured snippets appearing across a wide range of search queries, with Google trying to give its users even quicker answers to their...

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How Accurate are Mobile Conversion Rates?

Are Your Mobile Conversion Rates Accurate? Just how accurate are mobile conversion rates? Often Mobile conversion rates are a lot lower than desktop. But there are reasons why this might occur. Find out more in this post about mobile conversion and its impact. Mobile...

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Simple Guide to Website GDPR Compliance

Website GDPR Compliance Just in case it has passed you by, the General Data Protection Regulation (GDPR) comes into effect on the 25th May 2018. In this simple guide to website GDPR compliance, we look at what you need to do to make your website compliant whilst also...

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The Threat to Your Content That’s Hiding in Plain Sight

Content creation has reached critical mass. Content triggers further content in response. Searches and SERPs are in a constant state of flux. There’s conflicting arguments on everything. In this vast web of infinite stuff, it’s nigh-on impossible to know what actually...

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How You Could Be Using Pinterest to Promote Your Business

Pinterest. It’s a social media platform that we’ve all heard of, but it’s often not the first platform that marketers and business owners think to utilise. But for many brands, this could be a big mistake - with 200 million monthly users, knowing how to use...

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What People Searched for in 2017

What People Searched for in 2017 Top Searches 1. Hurricane Irma 2. iPhone 8 3. iPhone X 4. Matt Lauer 5. Meghan Markle Global News 1. Hurricane Irma 2. Bitcoin 3. Las Vegas Shooting 4. North Korea 5. Solar Eclipse Actors 1. Meghan Markle 2. Kevin Spacey 3. Gal Gadot...

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A Week Of Work Experience At A Digital Marketing Agency

Being in my final year of university, it began to dawn on me that I should really be thinking about what I want to do after my studies. I took a million and one ‘what job should I do?’ and ‘what career is for me’ quizzes online, and after getting answers from ‘Doctor’...

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My Experience Within a Digital Agency

As a newly ex-student who has come to the slow realisation that they have no interest in following up a career in a degree they have just spent £50,000 on, I can safely say the future is a scary place. After job-hunting for 6 months and getting no further with...

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How Long Should a Meta Description Be in 2018

How Your Meta Description Needs to Change In the ever-changing world of Google Search and SEO, one thing has always been pretty constant and reliable - a meta description should be no longer than 155 characters (including spaces), for fear of the description being...

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Our Guide to Getting Found on Google

Getting found on Google is easy… said nobody. Ever. Driving traffic to websites can be a long and challenging process, especially if you choose to grow your site organically. Many find their sites competing with multinationals, and in saturated markets it’s no wonder...

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Is Your Online Christmas Marketing Campaign Ready?

Planning Your Christmas Marketing Strategy Now (If You Haven't Already) We can’t deny it any longer. With Black Friday now a distant memory and Michael Bublé ringing in our ears, it can only mean one thing; Christmas is well and truly here. But just because we’ve hit...

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3 Ways Content Marketing is Changing in 2018

As we plunge into December, marketers minds are preoccupied with executing their Christmas retail campaigns, riding the momentum of the Black Friday madness and finally, putting their feet up and enjoying the upcoming Christmas festivities. However digital marketing...

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Black Friday: Eight things to think about

Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. This sales extravaganza soon took the UK by storm, and having realised the enormous potential of this day, the majority of UK businesses now partake in the Black...

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Getting Physical for National Stress Awareness Day

Earlier this month, we left our desks and swivel chairs and headed over to OneWellness Harrogate. November 1st was National Stress Awareness Day, and as with any workplace, we are partial to a little stress. Stress can come in all sorts of forms, from matters we...

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How to get the Most from Google Shopping

How to Achieve More With Your Google Shopping Account Google Shopping is the avid online shoppers dream. The ability to browse a range of different products with ease is what online shoppers want. It’s like having your own department store in your own home. However,...

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The Digital Toolkit that Delivers Results

Digital marketing agencies must have two things: knowledge of the digital landscape and the skill of multi-tasking. With so many clients to look after and so many different areas of digital marketing to monitor and develop, having the right tools to help us deliver...

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The Next Chapter Begins for Zelst in Our New Office!

As any digital marketer knows, change is good. And behind the scenes (and screens), Zelst has been preparing for some pretty big changes over the coming months. Yes that’s right…we've moved! Don’t worry, we’re not going far (around the corner actually) but after...

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New AdWords is Here

New AdWords is here Last year Google announced that they were going to be making some changes to the Google AdWords interface. They teased us with an exciting new interface: 15 months on and the real deal is here, and I tell you what… it isn’t bad. I was never a fan...

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Digital Marketing for Local Sports Clubs

Digital Marketing for Local Sports Clubs Digital Marketing is essentially selling yourself online. The online world is growing rapidly every day, with the increased use of mobile devices; the access to unlimited information is literally at your fingertips. There’s no...

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The Importance of Conversion Rate Optimisation

At Zelst, we talk a lot about the importance of search engine optimisation. We’re massive advocates for how it can drive more traffic to your site and increase brand awareness. However, anybody who works in digital marketing would agree, at least to some extent, that...

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The Evolution of Social Media for Social Media Day

As most of you social media gurus will be aware, today is the biggest date in the social media calendar… Social Media Day! Social media has come a long way since it first started out, even though it is still relatively new. What better way to appreciate social media...

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Smart Selling on Social Media Platforms

Selling on Social Media   Who uses Social Media? Over the past decade we’ve seen social media change. Players have come and gone; who remembers Bebo and MySpace. ‘Who is Bebo? Was he on Lord of the Rings?’ my nephew asked me. Social Media is an entirely different...

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Ten Instagrammable Places in Harrogate

What Makes Something 'Instagrammable'? Urban Dictionary definition: A Photo or a Picture that is worth posting on Instagram. "Oh! That's a nice photo, it's Instagrammable" What factors do you consider when deciding where to go for food on a weekend? Somewhere that is...

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