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The latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

Why is Quality Content Important for SEO?
Why is Quality Content Important for SEO?

We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...

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2018 Organic and Paid Growth Highlights at Zelst
2018 Organic and Paid Growth Highlights at Zelst

Delivering Exceptional Growth and achieving Outstanding ROI through SEO, Content and Biddable Media As we celebrate almost reaching the end of what seems the longest month of the entire year, we want to take a moment to look back on what Zelst have achieved for our...

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A Complete Guide to Social Media for UK Companies
A Complete Guide to Social Media for UK Companies

If you’re not familiar with social media the prospect of having to use various platforms for business may seem daunting! However social media can be an incredible tool for generating leads and serious traffic to your website; it’s valuable for businesses of all sizes...

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Digital Doctor Surgery and Q&A January 2019
Digital Doctor Surgery and Q&A January 2019

The First Digital Doctor Surgery of 2019 focused on the theme of The Google Medic Update, 5 Months on. We asked for questions related to the Google August Update, also known as the Medic or E-A-T update and were delighted to receive a number of really interesting...

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How to Create an Effective Digital Marketing Budget
How to Create an Effective Digital Marketing Budget

With the continuing growth and development of technology, our everyday life and behaviours are becoming increasingly digital and steadily moving more online. This is particularly evident in online shoppers, with worldwide e-commerce retail sales seeing year on year...

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3 Ways to Refuel Creative Content Ideas
3 Ways to Refuel Creative Content Ideas

  Creativity and ideas are the two of the key contributors to valuable and effective content, but what happens when the creative juices run dry and your ideas are few and far between? This blog post takes a look at three ways to refuel your content strategy and...

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How to Calculate Your AdWords Budget
How to Calculate Your AdWords Budget

  Google AdWords Budget Allocation Explained Effective budget allocation and how spend is distributed to campaigns within your Google Ads account is a vital factor to how efficient your PPC marketing campaigns are and how...

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AdWords Bidding Strategies: The Battle of the Bids
AdWords Bidding Strategies: The Battle of the Bids

Paid advertising is not exactly a battle by any means, however it is very competitive. Different industries are in a constant battle to rank higher than each other and ultimately get in front of potential customers and display their ads in the most effective ways. But...

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What is an Infographic and Why Use Them?
What is an Infographic and Why Use Them?

What is an infographic? The place where data meets design.   An infographic is a powerful communication aid which helps readers digest complex information through an engaging combination of text, images and design. Infographics rely on carefully chosen imagery to...

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How to Write Relevant Content
How to Write Relevant Content

If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevant content’ or ‘authoritative content’. When you think about it, this makes perfect sense. Google exists to provide users with the most relevant...

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The Immediate Benefits of SEO; a Beginner’s Perspective
The Immediate Benefits of SEO; a Beginner’s Perspective

SEO foundations (or lack thereof) Prior to fully immersing myself within the professional realm of digital content, and indeed digital marketing as a whole, I possessed a very limited knowledge of SEO. My real experience lay in writing; primarily, through articles...

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How to Respond to Negative Business Reviews (Like a Boss)
How to Respond to Negative Business Reviews (Like a Boss)

(Unfortunately you'll have to hang the boxing gloves up for this one). No matter how hard you try - there's always going to be a negative Nancy leaving a detrimental review of your business online. Naturally, there are times when businesses don't perform at their best...

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Stop the Wrong Page Ranking for Your Target Keyword
Stop the Wrong Page Ranking for Your Target Keyword

It can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top level rankings for your target keywords and you’re enjoying a steady stream of traffic into your landing page. However, on closer inspection you find out...

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Why has Google AdWords Become Google Ads?
Why has Google AdWords Become Google Ads?

A Quick Overview of the Google Ad Product Rebrand Over the last month, Google has phased in a rebrand of its core advertising brand and source of much of it's income, Google AdWords and introduced a new logo for its newly named successor, Google Ads. The change was...

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Why Is Content Marketing Important For Your Business?
Why Is Content Marketing Important For Your Business?

Content Marketing, the practise of building a long term relationship with your target audience by providing them with relevant, high quality content, has been around for a long time but, right now, with the dramatic growth in demand on peoples time and attention, the...

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The Art of (Digital Marketing) War
The Art of (Digital Marketing) War

Why 8 2,500 Year Old Lessons Shape Strategic Digital Marketing Today (And Why Digital Marketing Without Strategy Will Fail) So, What is Strategic Digital Marketing? Strategic Digital Marketing is the process of using Digital Marketing in a plan of action designed...

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5 Key Ingredients to a High Performing Blog Post
5 Key Ingredients to a High Performing Blog Post

There’s no hard and fast formula to a high performing blog post. That may not be what you want to hear after scouring the internet looking for tips on how to make your content rank better (sorry)! What I do have though, is five key ingredients that will help your...

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My Time At Zelst
My Time At Zelst

Getting Started When I entered the office on Monday morning, I was surprised to find I had my own desk, computer and notepad and pen all ready for me. After a quick introduction to everyone (who were all extremely friendly from the get-go!) I sat down and thought...

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Three Key Takeaways from Search Leeds 2018
Three Key Takeaways from Search Leeds 2018

Search Leeds 2018 took over the First Direct Arena for the third consecutive year on June 14th. The largest SEO conference in the north of the country, Search Leeds aims to bring together the very best of digital industry talent and share ideas, skills and stories....

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SEO Audit Stage 2 – The Detailed Keyword Analysis
SEO Audit Stage 2 – The Detailed Keyword Analysis

Keyword Analysis to Improve SEO Ranking One of the most frequent questions an SEO gets asked is why is my site not ranking? Ranking well in the search results means higher visibility, a bigger stream of organic traffic into your website and a cost-effective return on...

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The Increasing Importance of Featured Snippets in Search
The Increasing Importance of Featured Snippets in Search

Why the Featured Snippet is Now Even More Important Featured Snippets are a hot topic in SEO at present, as we see more and more featured snippets appearing across a wide range of search queries, with Google trying to give its users even quicker answers to their...

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How Accurate are Mobile Conversion Rates?
How Accurate are Mobile Conversion Rates?

Are Your Mobile Conversion Rates Accurate? Just how accurate are mobile conversion rates? Often Mobile conversion rates are a lot lower than desktop. But there are reasons why this might occur. Find out more in this post about mobile conversion and its impact. Mobile...

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