The latest industry insights from a passionate bunch of specialists who live and breathe digital.

Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.

How to Disavow Bad Backlinks by Creating a Disavow File
How to Disavow Bad Backlinks by Creating a Disavow File

What To Do when Bad Backlinks Negatively Affect Your Site's Search Engine Performance Backlinks are often referred to as one of the most important factors of SEO.  Having authoritative links from relevant websites is crucial for good SEO performance. However, not all...

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Green Shoots of Recovery in the Spring of Coronavirus
Green Shoots of Recovery in the Spring of Coronavirus

The Covid-19 pandemic has affected all sorts of businesses and affected them significantly. Here at Zelst we saw massive declines in search volumes and search traffic across virtually all of our clients in March, as the world’s attention was focused on other matters....

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Why You Should Be Repurposing Content
Why You Should Be Repurposing Content

When it comes to creating quality content, you don’t always have to brainstorm brand new ideas. Oftentimes, you already have some superb pieces of content published that can be refreshed and repackaged for different platforms or audiences. This is called repurposing...

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The Truth About Guest Blogging and SEO
The Truth About Guest Blogging and SEO

Guest blogging for SEO value has been much debated since Matt Cutts pronounced it dead in his article The decay and fall of guest blogging for SEO, back in 2014. However, guest blogging remains a common SEO strategy for many businesses, generating...

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7 SEO Best Practices that are Fundamental in 2020
7 SEO Best Practices that are Fundamental in 2020

As an SEO in 2020 it is crucial to be up to date with what is going on in the search industry, what is still relevant and what is not so, what things you must do and what tricks you should avoid. This informative guide examines the 7 SEO best practices that are...

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How to Create a Blog Content Plan in 7 Steps
How to Create a Blog Content Plan in 7 Steps

Blogs are a powerful digital marketing tool: they provide useful content for your audience, build brand awareness, establish your business as authoritative and boost your online visibility. By establishing a thorough and effective blog content strategy, you will be...

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What does SERP mean and what exactly are SERP Features?
What does SERP mean and what exactly are SERP Features?

What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...

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10 Effective eCommerce Reactive Marketing Examples
10 Effective eCommerce Reactive Marketing Examples

While businesses are in a mad scrum for online visibility after closing their doors on the high street, getting ahead of the curve has never been more important. This is where reactive marketing comes in. You may have heard the term, ‘reactive marketing’, before and...

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How to be Seen Online During COVID-19
How to be Seen Online During COVID-19

You can't ignore the impact COVID-19 is having on the economy worldwide. As such, businesses are facing challenging decisions on maintaining their online presence in a world which is currently dominated by Coronavirus. Econsultancy’s stats roundup states that “62% of...

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Search Intent-Based Keyword Strategy
Search Intent-Based Keyword Strategy

Keyword Strategy and the Keyword research behind it is more than simply identifying a range of keyword terms that people are searching for and which you’d like to rank for. A Keyword strategy is about identifying every term in which you need to be seen and can get...

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Five of the Best Ways to Use Canva for Business
Five of the Best Ways to Use Canva for Business

What they say rings true – content is king – and what piece of content is complete without eye-catching imagery to accompany it? Content that incorporates visuals is better received by users. It may feel impossible to keep up with the quality and calibre of visual...

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2019 Organic and Paid Growth Highlights at Zelst
2019 Organic and Paid Growth Highlights at Zelst

Read our latest 2020 Organic and Paid Search Growth Highlights at Zelst here. It’s already been a busy start to the year at Zelst, but we wanted to take a moment to recognise our fantastic clients and the growth we have helped them achieve over the past year. Looking...

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Creating a Buyer Persona in 4 Easy Steps
Creating a Buyer Persona in 4 Easy Steps

A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for 'real' people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In this step...

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Four Ways to Improve Page Speed and Why it Matters
Four Ways to Improve Page Speed and Why it Matters

While keyword placement springs to mind when conducting on-page optimisation, an often overlooked but a crucial factor is page speed optimisation. In reality, page speed and SEO come hand in hand, According to Google, 53% of users will abandon a page if the load...

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The Zelst Glossary of SEO Key Terms
The Zelst Glossary of SEO Key Terms

For those new to the world of SEO and digital marketing, it can be slightly overwhelming, becoming accustomed to all the SEO terminology. You may find yourself asking what is a SERP, what is an SEO campaign? Not to worry, we have put together a glossary of key SEO...

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Lead Form Google Ad Extensions
Lead Form Google Ad Extensions

Google Ad Extensions New Update Google has recently started testing a new type of ad extension by introducing lead form extensions for search campaigns. This new type of Google Ad Extension is designed for businesses to generate new leads by obtaining necessary...

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Long-Tail Keywords and How to Use Them
Long-Tail Keywords and How to Use Them

What are Long-Tail Keywords? For small businesses, in particular, long-tail keywords are a fantastic way of generating traffic to your website. Now if you’re fairly new to SEO practices, you may be wondering what long-tail SEO is. A great definition from Hubspot...

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Four Easy-to-Fix Copywriting Mistakes
Four Easy-to-Fix Copywriting Mistakes

You might assume copywriting tips would primarily be based on tone, structure, and wittiness, and while these are all significant factors of useful content, we’re going to first focus on copywriting mistakes. Typos may seem like a minuscule problem in the grand scheme...

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In-house vs. Agency for Digital Marketing
In-house vs. Agency for Digital Marketing

It’s a battle many businesses contend with when looking for the right digital strategy to improve visibility and sales. Choosing between in-house vs. outsourced marketing can be challenging, and there are key considerations that should be made before making such an...

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The Whys and Hows of Hashtags
The Whys and Hows of Hashtags

If you’re not currently using hashtags on Instagram or your other social posts, either because you’re unsure how to use them or don’t understand the need for them, then this is the article for you. Hashtags on various platforms can have a substantial impact on your...

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Digital Marketing for Local Sports Clubs Guide
Digital Marketing for Local Sports Clubs Guide

Effective Local Sports Marketing Digital Marketing is essentially selling yourself online. The online world is growing rapidly every day, with the increased use of mobile devices; the access to unlimited information is literally at your fingertips. There’s no reason...

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Social Media Engagement Metrics and How to Use Them
Social Media Engagement Metrics and How to Use Them

Social media engagement metrics might seem overwhelming or meaningless when you first look at them. But it might just be that you aren’t sure which platforms are best for your company. In reality, measuring social media metrics gives you a valuable window into the...

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6 Step Checklist to Find the Right Digital Marketing Agency
6 Step Checklist to Find the Right Digital Marketing Agency

Choosing a digital marketing agency can be tough but choosing the right digital marketing agency can be even harder. More and more businesses are deciding to partner up with digital experts rather than struggle to cover the work in-house and it’s not hard to see why you should hire a digital marketing agency.

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How to Share Content Legally
How to Share Content Legally

Whether you're creating content for your own business or for your clients, continuously coming up with new and fresh content ideas to keep your readers, followers and fans engaged can be challenging. Crafting a successful content strategy involves the consistent...

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What Makes Good SEO? – A Brief Guide
What Makes Good SEO? – A Brief Guide

  What is Search Engine Optimisation?       You've probably heard this term thrown around - but what does it actually mean and what does SEO do? Our friends at Moz define it perfectly:       Search Engine Optimisation (SEO) is the...

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Five Social Media Tips for Curating a Cohesive Brand
Five Social Media Tips for Curating a Cohesive Brand

When judging a brand’s credibility, the first thing you tend to notice is their brand aesthetic and tone – the visual identity which is responsible for first impressions. This is where consistency is key. A cohesive, consistent, uniform aesthetic shows that a brand...

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