The latest industry insights from a passionate bunch of specialists who live and breathe digital.
Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.
Understanding Google Analytics: Definitions of Key Analytics Terms
Understanding Google Analytics: Part 1 Understanding Google Analytics and the data and insights it provides is possibly one of the most important jobs of any digital marketing professional. Google Analytics has been around since 2005 after Google acquired an analytics...
Why is Quality Content Important for SEO?
We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...
How to Convert Instagram Followers into Sales
‘Instagram is the handshake. Make it a firm one’Jenna Kutcher Learn more about How to Convert Instagram Followers into Sales in this simple guide. Love it or hate it, Instagram is quickly becoming one of the most-used social media platforms for business. While it used...
Upcoming Event: Successful Lead Generation in Digital Marketing
It’s now just under 2 weeks until our next live event takes place at our offices in Harrogate and after the success of our previous event, we can’t wait to invite you back for our next series of talks. The topic this time is lead generation, covering a number of...
2018 Organic and Paid Growth Highlights at Zelst
Delivering Exceptional Growth and achieving Outstanding ROI through SEO, Content and Biddable Media As we celebrate almost reaching the end of what seems the longest month of the entire year, we want to take a moment to look back on what Zelst have achieved for our...
A Complete Guide to Social Media for UK Companies
If you’re not familiar with social media the prospect of having to use various platforms for business may seem daunting! However social media can be an incredible tool for generating leads and serious traffic to your website; it’s valuable for businesses of all sizes...
Digital Doctor Surgery and Q&A January 2019
The First Digital Doctor Surgery of 2019 focused on the theme of The Google Medic Update, 5 Months on. We asked for questions related to the Google August Update, also known as the Medic or E-A-T update and were delighted to receive a number of really interesting...
How to Create an Effective Digital Marketing Budget
With the continuing growth and development of technology, our everyday life and behaviours are becoming increasingly digital and steadily moving more online. This is particularly evident in online shoppers, with worldwide e-commerce retail sales seeing year on year...
3 Ways to Refuel Creative Content Ideas
Creativity and ideas are the two of the key contributors to valuable and effective content, but what happens when the creative juices run dry and your ideas are few and far between? This blog post takes a look at three ways to refuel your content strategy and...
The Google Medic Update, 5 Months on: the Digital Doctor Returns
Google’s August 2018 algorithm update brought big changes. Has your site not fared so well since? Get in touch with the Digital Doctor!
How to Promote Music Through Social Media Music Marketing
Social media promotion for musicians is crucial for gaining exposure. Read this post to learn how to promote your music through social media music marketing.
The First Ever Digital Doctor Live Stream Q&A Webinar
We are delighted to have held the first ever Zelst Digital Doctor’s Diagnostic Surgery. We had a number of questions submitted, which we attempted to address in 4 fairly detailed answers.
How to Calculate Your AdWords Budget
Google AdWords Budget Allocation Explained Effective budget allocation and how spend is distributed to campaigns within your Google Ads account is a vital factor to how efficient your PPC marketing campaigns are and how...
Solve your Digital Problems with the Zelst Digital Doctor
Talk to the Digital Doctor at Zelst and Have Your Marketing Ailments Cured We at Zelst are one of Yorkshire's most established digital marketing agencies; we've been around a long time, and have the client success stories to prove it. Time and time again,...
AdWords Bidding Strategies: The Battle of the Bids
Paid advertising is not exactly a battle by any means, however it is very competitive. Different industries are in a constant battle to rank higher than each other and ultimately get in front of potential customers and display their ads in the most effective ways. But...
6 Signs You’re Doing Content Marketing Wrong (and How to Correct it)
It's nigh-on impossible to search for ways of improving the growth of your website without having the concept of content marketing thrown in your face; 'content is king', 'content is the key to success' etc etc - heck, we like to throw this advice around every now and...
What is an Infographic and Why Use Them?
What is an infographic? The place where data meets design. An infographic is a powerful communication aid which helps readers digest complex information through an engaging combination of text, images and design. Infographics rely on carefully chosen imagery to...
Why Google Analytics Is Important – The Essentials of Campaign Tracking
How to Analyse the Effectiveness of Your Digital Marketing One of the most important elements to digital marketing is the ability to accurately track and record data from marketing campaigns. Google Analytics is a tool that every digital marketer should not only be...
How to Write Relevant Content
If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevant content’ or ‘authoritative content’. When you think about it, this makes perfect sense. Google exists to provide users with the most relevant...
The Immediate Benefits of SEO; a Beginner’s Perspective
SEO foundations (or lack thereof) Prior to fully immersing myself within the professional realm of digital content, and indeed digital marketing as a whole, I possessed a very limited knowledge of SEO. My real experience lay in writing; primarily, through articles...
How to Respond to Negative Business Reviews (Like a Boss)
(Unfortunately you'll have to hang the boxing gloves up for this one). No matter how hard you try - there's always going to be a negative Nancy leaving a detrimental review of your business online. Naturally, there are times when businesses don't perform at their best...
August 2018 Google Algorithm Update. Were you a Winner or Loser? What You Need to Know
Were you a Winner or a Loser from the All You Can E-A-T Update? At the beginning of August Google confirmed that it had started to roll out a core search algorithm update. Google said that the update was designed to improve the overall quality of the search results...
Creating a Social Media Style Guide to Better your Online Presence
It’s no big secret that, in this day and age, a brand’s online presence is extremely important. This isn’t just for brands in the world of digital, but for brands in pretty much every industry out there. However, social media is no easy feat; it can be the make or...
3 Reasons Why You Should Personalise the Digital Experience (and Exactly How You Can Do It)
We all want to feel special. Whether that’s being greeted by a cheery hotel receptionist who remembers exactly the type of room you like to stay in or a head waiter who recommends the fish special on today’s menu as he knows how much you enjoy your seafood. So why...
Stop the Wrong Page Ranking for Your Target Keyword
It can be one of the most frustrating things for any SEO professional to encounter. Yes, you’ve achieved some top level rankings for your target keywords and you’re enjoying a steady stream of traffic into your landing page. However, on closer inspection you find out...
Why has Google AdWords Become Google Ads?
A Quick Overview of the Google Ad Product Rebrand Over the last month, Google has phased in a rebrand of its core advertising brand and source of much of it's income, Google AdWords and introduced a new logo for its newly named successor, Google Ads. The change was...
Why Is Content Marketing Important For Your Business?
Content Marketing, the practise of building a long term relationship with your target audience by providing them with relevant, high quality content, has been around for a long time but, right now, with the dramatic growth in demand on peoples time and attention, the...
The Art of (Digital Marketing) War
Why 8 2,500 Year Old Lessons Shape Strategic Digital Marketing Today (And Why Digital Marketing Without Strategy Will Fail) So, What is Strategic Digital Marketing? Strategic Digital Marketing is the process of using Digital Marketing in a plan of action designed...
5 Key Ingredients to a High Performing Blog Post
There’s no hard and fast formula to a high performing blog post. That may not be what you want to hear after scouring the internet looking for tips on how to make your content rank better (sorry)! What I do have though, is five key ingredients that will help your...
My Time At Zelst
Getting Started When I entered the office on Monday morning, I was surprised to find I had my own desk, computer and notepad and pen all ready for me. After a quick introduction to everyone (who were all extremely friendly from the get-go!) I sat down and thought...
Three Key Takeaways from Search Leeds 2018
Search Leeds 2018 took over the First Direct Arena for the third consecutive year on June 14th. The largest SEO conference in the north of the country, Search Leeds aims to bring together the very best of digital industry talent and share ideas, skills and stories....
How to Increase Conversions by Optimising Your Product Page
Conversion Product Page Optimisation Ecommerce sites can spend a small fortune on getting people to their product pages. Whether it’s through; SEO, PPC or Email campaigns, people can become so overwhelmed with these factors that they forget the most basic things. The...
SEO Audit Stage 2 – The Detailed Keyword Analysis
Keyword Analysis to Improve SEO Ranking One of the most frequent questions an SEO gets asked is why is my site not ranking? Ranking well in the search results means higher visibility, a bigger stream of organic traffic into your website and a cost-effective return on...
Digital Marketing for Universities, Its Importance and What You Need to Do
Importance of Digital marketing for Universities In the increasingly competitive market for student recruitment, a successful university needs to have a digital marketing strategy. In this post we look at digital marketing for universities and look at the options...
The Increasing Importance of Featured Snippets in Search
Why the Featured Snippet is Now Even More Important Featured Snippets are a hot topic in SEO at present, as we see more and more featured snippets appearing across a wide range of search queries, with Google trying to give its users even quicker answers to their...
How Accurate are Mobile Conversion Rates?
Are Your Mobile Conversion Rates Accurate? Just how accurate are mobile conversion rates? Often Mobile conversion rates are a lot lower than desktop. But there are reasons why this might occur. Find out more in this post about mobile conversion and its impact. Mobile...