The Zelst Digital Marketing Blog: the latest industry insights from a passionate bunch of specialists who live and breathe digital.
Sharing our knowledge, exploring the latest digital trends and celebrating the work and people behind the screens.
Content Marketing Glossary
Whether you’re new to content marketing or just need a refresher, we’ve put together a content marketing glossary with some of the most important terms that you should know to make effective, relevant content. A Analytics Analytics is the measure of how your content...
5 Benefits of Work Experience for Students
For many students, choosing the right career after university can be confusing and incredibly daunting. With assignments and dissertations rightly taking precedence for many third year students, securing employment straight after university can be tough. Work...
Ultimate Guide to Creating Buyer Personas
Knowing how to create a buyer persona (AKA a marketing persona) is great for building an accurate picture of your target market and defining the tone and messaging you want to convey in your online content. We have compiled this guide to explain what a buyer persona...
The Best Places for Lunch in Harrogate
Whether you’re in Harrogate for a day trip or looking for some inspiration for lunch at work, places for lunch in Harrogate are abundant in their offerings. From well-known local businesses to little hidden treasures, at Zelst, we’re so lucky to be surrounded by many...
How to Prepare a Case Study in 5 Simple Steps
It’s no secret that case studies help businesses convert leads and therefore, it’s a no-brainer they have to be part of your marketing strategy. Customers nowadays have much higher expectations compared with previous years. It’s simply not enough to introduce yourself...
Jobhunting During Lockdown: A Success Story
Every year the number of graduates in the UK is rising and with it comes a job market flooded with new graduates looking for work and graduate learning positions. I graduated from the University of Leeds with a 2:1 degree in English Literature in 2019 and entered into...
PPC Terms Explained | The Ultimate PPC Glossary
When first discovering the world of digital marketing, particularly PPC, there can be a lot to learn. For people new to the industry and wondering, “what is PPC?” the terminology can get very confusing, and discussions between PPC specialists can often leave you...
7 Game-Changing Ways to Use Google Trends for SEO
Google Trends is a powerful platform often underutilised by search marketers. However, using Google Trends for SEO is a must if you are to plug into the topics that matter to your target customer. In this blog post, we’ll cover seven game-changing ways to amplify your...
15 Easy SEO Wins to Outrank Your Competitors on Google
Search engine optimisation strategy is a long game, requiring the right resources, technical expertise and know-how. However, there are a few easy SEO wins that you can implement to improve your ranking on Google. These short-term strategies will help you fulfil...
How to Use Headings for SEO
Headings and SEO go hand in hand. While heading tags are not a direct ranking factor on Google, optimising your headings for SEO can improve your SERP visibility and help you target relevant visitors. Utilising headings on your webpages or in your content helps you to...
Facebook Ads and the Impact of iOS 14
Within the Digital Marketing space, there has been a lot of talk around the impact of Apple’s iOS 14 update and how it’s going to affect Facebook Advertising. Effectively, the latest iOS update will include new informational content featured within the app...
Full-service Agency vs Specialist Agency in Digital Marketing
When choosing a digital marketing agency or partner, a common dilemma is whether to select specialist agencies to handle each area or to choose one full-service agency and have all your marketing under one roof. In this simple breakdown, we review the benefits of a...
2021 Social Media Trends Every Marketer Needs to Know
There’s no denying that social media is bigger than ever before as more people flock to the most popular platforms, becoming more creative with what they share and becoming more selective with what they’re engaging with. This puts us in an ideal position to predict...
2020 Organic and Paid Search Growth Highlights at Zelst
Discover more about our Search Marketing Performance and Results Achieved for Zelst Clients in our 2020 Organic and Paid Search Growth Highlights.
12 SEO Trends for 2021
As a digital marketing agency, we've sat in the front row watching evolving SEO trends for the last 15 years. Following the rollercoaster year of 2020, complete with three Google core updates, the importance of technical optimisation and the creation of relevant,...
The Google Core Update December 2020
The Google core update December 2020 was announced via Twitter on December 3rd 2020 with just a few hours to go before roll-out, causing quite the stir in the SEO community. Following two other updates in January and May, this update’s timing was unusual, right before...
Republishing Content: Breathe New Life Into Your Copy
Whether it's fashion or content, trends are something we all follow. Keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life into...
4 Simple Steps to Creating a Pillar Content Strategy
You may have heard the term pillar content thrown around a lot during content strategy meetings. Although it's a term that most content marketers are familiar with, the method for creating a successful pillar content strategy is much more unfamiliar which is why we...
The SEO Migration Guide
From our extensive experience of migrating websites, we have compiled this SEO Migration Guide Checklist, covering the main issues to consider before starting to, or even thinking about, moving a website.
How to Create Relevant Content in 10 Steps
If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevant content’ or ‘authoritative content’. When you think about it, this makes perfect sense. Google exists to provide users with the most relevant...
How to Optimise for Featured Snippets
A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP). The purpose of a featured snippet, and other SERP features, is to provide short, relevant answers to a...
What are the Best PPC Platforms for Your Business?
Not all digital advertising platforms are equal. Knowing how to utilise different PPC ad platforms to fulfil your marketing objectives will help you maximise the effectiveness of your digital marketing budget. Whether your objective is lead generation, sales or brand...
Why are Backlinks Important in SEO?
Backlinks are created when one website links to another. Backlinks are important in SEO because they allow your content and technical SEO efforts to be found, and pushed even further up the SERP rankings than they already sit. Good backlinks are important to SEO...
How Much Should You Spend on Google Ads this Christmas?
What We’re Advising Ecommerce Clients to Do This November and December Even before this Saturday’s announcement about the 4-week lockdown starting from Thursday 5th November, we’ve been expecting November ecommerce sales to break all records. The closure of...
How to Compete with Big Companies using SEO
How do small companies compete with bigger rivals? It’s a commonly asked question by smaller businesses who are trying to remain competitive in an ever changing market. We discuss how you can use SEO to help level the playing field with your larger, deeper-pocketed...
10 Tips on Using Email Marketing to Generate Leads
Email marketing and lead generation can go hand in hand, and when done properly, can make a significant difference to the organic traffic going to your website. Not only will you get more traffic to your website, but those users will also be people you know are...
4 Ways to Use Artificial Intelligence in SEO
Artificial intelligence in SEO is at the forefront in the evolution of the digital marketing industry and has increasingly caught people’s attention worldwide. In this article, we’ll explain what artificial intelligence is and take a look at what’s in store for...
Using User Generated Content: How to Turn Your Customers into Your Promoters
Using user generated content is the best way to turn your customers into your promoters. The 21st-century consumer has come to expect recent reviews and high-quality customer product photos at each stage of the buyer’s journey. Therefore, working user generated...
The Importance of Context in Content Marketing
Content marketing and optimisation are often misunderstood as simply, ‘good writing’. However, a successful content strategy understands the importance of context with every content campaign. Context is key to understand Google’s latest algorithms, the thought process...
Understanding Common HTTP Errors
Understanding common HTTP errors is important for a happy and healthy website. Websites are made up of URLs, so it's important to ensure that all of your URLs are working properly for optimum website health. In this post, we're going to walk you through the most...
What is Google Discover and Why Do You Need It?
For the past few months, we’ve seen a significant increase in traffic from Discover for a number of our clients. In this article, we are taking a closer look at what Google Discover is, why it’s different from Search, why it needs to be treated differently, and why it should form an important part of your search and content strategy.
How to Write SEO Friendly Content
Content must be written not only for the reader but also for search engines. The content you write should be relevant and informative to the reader but also easily digestible and appealing to search engines. Striking a balance can sometimes feel hard when you are...
7 Free Digital Marketing Tools We Use Every Day
Digital marketing covers such a broad spectrum of activity that it’s very difficult to stay on top without the help of tools and apps. Time is money and marketing software helps to get the job done much more quickly than if you tried to do it manually. Thankfully,...
What is On-Page SEO and Why is it Important?
On-page SEO is an important part of your SEO and content strategy. Regularly reviewing your website page and blog rankings will help you identify where to focus your on-page optimisation efforts. However, knowing what changes to make to these pages...
5 Tips for Watertight Proofreading
Proofreading your own writing is a vital skill for any writer. It’s the final stage of the writing process and consists of fixing spelling mistakes, grammatical errors and formatting issues. And, although tempting, you shouldn’t solely rely on your online spellchecker...
Zelst Clients’ PPC Performance During the Covid-19 Pandemic
Successful Online Strategies During Covid-19 During the unprecedented times of Covid-19, economic and business uncertainty has peaked at its highest point since the 2008 recession, both in B2B and B2C. One certainty that has become clear is that an online strategy,...