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20 Best Social Media Marketing Tips for Businesses

The power of social media is showing no sign of slowing down, so it’s understandable that businesses of all sizes want to keep up with the best social media marketing tips.

07 Jul 2021, by April Leadbitter in Content, Social Media.

20 Best Social Media Marketing Tips

  • Set social media marketing goals
  • Be selective with the social platforms you use
  • Have your social media profiles completed in full
  • Speak your customers’ language
  • Post at the right times
  • Post consistently
  • Re-share other people’s content
  • Experiment with different types of content
  • Feature good quality imagery
  • Use hashtags
  • Keep a bank of content ideas
  • Don’t just sell, sell, sell
  • Avoid poor spelling and grammar
  • Write engaging copy
  • Stay on top of trends
  • Include compelling CTAs
  • Think about seasonality
  • Target the right keywords
  • Actively seek out user-generated content (UGC)
  • Measure your strategies

1. Set social media marketing goals

  • Increase website traffic
  • Increase brand awareness
  • Increase engagement
  • Build a solid community
  • Deliver customer service
  • Build industry connections
  • Increase conversions
  • Increase e-mail signups

2. Be selective with the social platforms you use

3. Have your social media profiles completed in full

4. Speak your customers’ language

5. Post at the right times

Best social media marketing tips

6. Post consistently

7. Re-share other people’s content

8. Experiment with different types of content

9. Feature good quality imagery

10. Use Hashtags

Social media marketing best practises

11. Keep a bank of content ideas

12. Don’t just sell, sell, sell

13. Avoid poor spelling and grammar

Social Media marketing tips

14. Write engaging social media copy

15. Stay on top of trends

Social media marketing for business

16. Include compelling calls-to-action

17. Think about seasonality

Social media marketing tips

18. Target the right keywords

19. Actively seek out user-generated content

20. Monitor your strategy