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Senior SEO Content Specialist

The role of Senior Content Specialist is to develop and execute meaningful and effective content campaigns for our clients to help them achieve their objectives and goals.

  • Birthday day off
  • Dedicated time for training and development
  • Based at our offices in central Harrogate, North Yorkshire
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Zelst team members

The role of Senior SEO Content Specialist

Key repsonsibilities

  • Develop and implement content campaigns including content creation, on-page optimisation, link building and email campaigns
  • Effectively communicate and present content campaigns to your team and clients
  • Make recommendations to your team and clients regarding content campaign development and direction
  • Research and write engaging content, including blog posts, webpages, product descriptions, press releases and more, for a wide variety of B2B and B2C audiences
  • Proof and edit content for accuracy, readability, brand voice and SEO best practices, and offer constructive, meaningful feedback to peers and to clients
  • Be responsive to constructive feedback
  • Research topic areas and develop client content calendar
  • Create and follow briefs for content plans, including new and republished content
  • Carry out detailed client competitor and industry research
  • Carry out effective keyword research and SERP analysis, including gap analyses
  • Add and monitor keywords in tracking software, e.g. Moz and SEMrush
  • Use SEO software to identify effective opportunities for content republishing, optimisation and development
  • Have an excellent understanding of best SEO practices and apply these to the work being carried out
  • Upload new content and update old content on clients’ sites
  • Select and optimise relevant and effective images for content campaigns
  • Build buyer personas
  • Monitor and analyse content campaign progress and feed back to the Content Strategist and Head of Content, along with recommendations
  • Manage multiple client projects simultaneously while ensuring deadlines are met
  • Build and develop client relationships, ensuring that excellent customer service is delivered at all times
  • Assist with the preparation of report data and reports, ensuring they are timely and accurate
  • Assist with the preparation of presentation material, content and presenting
  • Assist with internal content training for the Zelst team as required to ensure that the Content team and other colleagues have the necessary skills and knowledge to carry out their roles to the highest standard
  • Assist with on-boarding new team members
  • Proactively contribute to the wider team with fresh content ideas
  • Ensure accurate completion of time sheets
  • Adapt to and utilise different software systems used to carry out daily work and activities
  • Any other duty that may be required in line with the business needs

Key skills, experience and attributes

  • Minimum of 1+ years’ experience in a content role
  • Excellent understanding of written and spoken English
  • Excellent writing skills
  • Excellent proofreading and editing skills
  • Experience in creating, assessing and following content briefs
  • Strong written and verbal communication skills
  • Highly organised and the ability to multi-task, prioritise and meet deadlines
  • Ability to deliver a high level of customer service
  • Good level of Microsoft and Google Suite skills (Word, Excel, PowerPoint, Outlook, Docs and Sheets)
  • Excellent level of attention to detail
  • Be forward-thinking
  • Be solutions-oriented and adaptable
  • Be proactive with a can-do approach to work
  • Eager to learn and progress with a curiosity to explore new approaches to challenges
  • Positive mindset and upbeat attitude, bringing value to both our clients and the Zelst Team
  • Solid understanding of main social media channels and platforms, including LinkedIn, Facebook, Instagram, Pinterest, X, TikTok and YouTube
  • Ability to work in a collaborative team environment
  • An understanding of digital content and how it is used within a commercial environment
  • Solid understanding of SEO and how SEO affects the success of digital content
  • Ability to train and upskill other members of your team
  • Analytical skills with the ability to assess and critique work
  • A creative person who can bring new ideas and a fresh perspective on content

Education

Place of work

Salary

Holiday Allowance

Benefits

  • Birthday day off
  • Dedicated time for training and development
  • Casual dress
  • On-site parking available
  • Pension scheme
  • Opportunities to attend industry events and conferences
  • Work for one of the most established and experienced agencies in the North of England offering job security
  • Cuddles with our office dog Pongo