SEO Strategist

The Role

Key Responsibilities of an SEO Strategist

• Assist the Head of SEO to manage, mentor and motivate the SEO team
• Effectively communicate SEO strategy to our clients and prospects
• Be involved in regular client strategy review meetings and provide feedback to the SEO team and Heads of Departments
• Create and implement SEO strategies for our clients and prospects
• Maintain and develop excellent professional relationships with our clients to aid in achieving their objectives and client retention
• Carry out client site crawls, identifying and investigating issues and assign necessary corrective workload to be carried out
• Create gap analysis reports
• Analysing client campaign success and feeding back to the Head of SEO along with recommendations
• Creation and management of client website migration plans
• Link building – identifying areas for outreach, checking links and creating content for links
• Carry out internal SEO training for the Zelst team as required to ensure that the SEO team and other colleagues have the necessary SEO skills and knowledge to carry out their roles to the highest standards
• Assist with the preparation of monthly and ad-hoc client reports, ensuring that they are timely and accurate
• Carry out technical SEO site audits as and when required
• Be involved in the on-boarding of new clients
• Assist with the preparation of client presentations and pitches and participate as necessary
• Assist with carrying out competitor analysis and identify areas of interest or concern for Zelst, including offering solutions and new ideas to keep us ‘Fresh’ in the Search Marketing Sector
• Proactively contribute to the team with fresh ideation and innovative strategies
• Be responsive to constructive feedback
• Ensure accurate completion of time sheets

Key skills, experience and attributes

• Minimum of 3+ years’ experience in an SEO role
• Excellent knowledge of SEO best practices and demonstrable experience implementing these
• Experience in building client relationships and customer service
• Experience in training and coaching team members
• Strong communication skills – both written and verbal
• Highly organised and the ability to multi-task and prioritse
• Ability to deliver a high level of customer service
• Good level of Microsoft and Google Suite skills (Excel, Word, PowerPoint, Outlook, Docs and Sheets)
• Excellent level of attention to detail
• Be forward thinking
• Be solutions oriented
• Be proactive with a can-do approach to work
• Have the curiosity to explore new approaches to challenges
• Positive mindset and upbeat attitude, bringing value to both our clints and the Zelst Team
• Competent knowledge and familiarity with all social media channels and platforms
• Analytical skills which will help to provide actionable insights and recommendations to improve ROI for clients
• Commercial understanding and mindset

Place of work

Salary

Holiday Allowance

Benefits of Working at Zelst

• Work for one of the most established and experienced agencies in the North of England offering job security
• Birthday day off
• Zelst is a long standing Google Partner and Microsoft Partner with the additional development benefits this entails
• Company bonus scheme
• Dedicated time for training and development
• Casual dress
• Pension scheme
• On-site parking available
• Opportunities to attend industry events and conferences
• Our office dog Pongo is always around for play and a cuddle