21.45% Increase in Search Visibility in Six Months

Our team is always up for the challenge of creating super results, which is why we gave it our all when our client wanted us to improve their search visibility. Read on to discover more.

Any good strategy lays its foundations in a solid plan in which we cover all our favourite SEO tactics, as well as a few more! We ensured that all areas were covered in a full site audit. By understanding the bigger picture, we could start making our school entertainment client more visible through thorough keyword research, ensuring we were targeting the most relevant search terms to support our content and attract the right audience base.

We then started to research our client’s competitors to understand what our client could improve upon, what they were doing well, and what they were missing. By taking a look at some top-ranking examples, we were able to offer some key suggestions to make the client’s website more visually inviting as well as informative to online users.

Once initial plans were approved, we got to work implementing on-page efforts, creating everything from fresh blog posts to republished work to service page copy. In developing our content, we were able to target relevant keywords and push our client’s pages higher up the SERPs, all whilst keeping a fun and light-hearted brand voice in mind.

In addition, we then had to make technical SEO improvements, meaning that our client’s website not only looked good for users but also search engine bots!

So, was our hard work worth it? Discover a breakdown of our results below:

• Positions improved for 126 keywords

Positions improved for 126 keywords, with 20 new keywords in the top three and 34 new keywords in the top ten as a result of our content marketing efforts.

• 21.45% increase in search visibility

In just six months, our client enjoyed a 21.45% increase in search visibility, which helped put the website in front of the most relevant prospects and customers. This has also helped increase website traffic.

• 36.13% increase in average position

Within the same six months, our school entertainment client started to climb higher in the search results, achieving a 36.13% increase in average position. By moving up an average of 4.22 spaces, our client’s website has become more visible than ever to target consumers.

If you want to be seen and get found, please talk to us at Zelst today. Our team members love sinking their teeth into new projects and can’t wait to see what you have in store!

Ready to outrank your competitors? Have a conversation about your company’s SEO, PPC, and content objectives, and we’ll see what we can do. Furthermore, for additional industry insights, don’t forget to discover our blog to see what our experts think of the latest marketing news.