United States
310.10% Increase in Search Visibility in 16 Months
In our latest case study, we discover how we boosted the search visibility of our videography client by 310.10% and improved their average position by 22.30 positions in a little over a year.
At Zelst, we love achieving fantastic results, which is why we didn’t shy away from the task that this videography company gave to us. Read on to find out how we approached such a challenge and managed to turn things around quickly.
The Aim
When they got in touch with us, our videography client was struggling to be seen in the SERPs. Their online presence was weak, hindering them from showing off their services in the way that they deserved to be celebrated.
So, how could we get the right content in front of the right target audience? Our best experts racked their brains and came up with a clever strategy below.
The Approach
We brainstormed good SEO tactics for our new client and decided on a few key strategies to help us strike gold. Here’s how we approached things:
1. Full site review
Performing a full site audit was the first thing on our checklist. This helped us get familiar with what our client needed to improve, helping guide our approach.
2. Keyword research
Our SEO specialists got to work on keyword research, identifying the most relevant search terms to support our content for the target audience.
3. Competitor analysis
Delving further into our research, we conducted a competitor analysis of our client’s biggest competition online. This helped us consider how to help our client stand out amongst other videography companies through optimisations.
4. On-page optimisations
We actioned on-page efforts, from blog articles to service page copy. Content marketing is vital to any website hoping to rank well, so we placed an emphasis on rewriting large chunks of the copy with the client’s brand voice in mind.
5. Technical SEO improvements
Putting content aside, we worked hard on technical SEO fixes, ensuring the site was high-quality for search engines as well as target audience users.
The Results
So, how did our efforts hold up? After all our hard work in content and SEO, we saw our videography client enjoy increased search visibility, traffic, and average SERP positions.
Here are the specifics:
- 310.10% increase in search visibility
In just 16 months, our videography client achieved a 310.10% increase in search visibility, enjoying higher positions for various keywords aimed at attracting their target audience.
- 30.82% increase in average position
Within this same time period, our client was able to climb the SERPs, achieving a 30.82% increase in average position. This means that more and more users are able to find our client’s website easily, increasing the chance of conversion.
Want to Get Found by Your Target Consumers?
If you’re dreaming of higher search visibility and the power to be placed in front of your target customers’ eyes, don’t hesitate to get in touch today. We can assist you with using search marketing to outrank your competitors so you can start to achieve the conversion rates you’ve been hoping for.
Our expert team is always excited to get stuck into something new, so why not discuss your SEO, PPC, and content goals with us?
Additionally, for more industry insights, don’t forget to sign up for the Zelst newsletter or explore our blog to see how knowledgeable we really are!
Services Utilised
