United States
81.96% Improvement in Average Position for Specialist Legal Client
Here at Zelst, we love making fantastic results happen, so we’re always striving to improve our specialist legal client in the healthcare industry.
In this latest case study, we explore how we managed to achieve the results we did, seeing rapid improvements after just two years of hard work. Read on to find out more!
Background
Our specialist legal client tasked us with putting their website in front of more potential customers in the SERPs. As a client who struggled to use search marketing to compete and gain more visibility, we were determined to help them climb the ranks.
Our team of experts had to think about how we could improve our client’s SEO and content efforts to give them the edge they needed to succeed.
Our Strategy
Every solid approach starts with a solid plan, which is why we decided to consider every corner of our client’s website before implementing any of our best SEO tactics. To kick things off, we performed a full site audit to better understand our client’s strengths and weaknesses. Knowing this could then guide our strategy.
After reviewing the bigger picture, we delved deep into thorough keyword research. Choosing the best keywords for our content helped our client’s website crop up in front of the right online users.
Next, we conducted a competitor analysis to understand what our client’s main competitors were doing. Knowing this helped our team compare user experiences and offer suggestions for improvements within on-page efforts and technical SEO suggestions. From page copy to informative blogs, we worked hard to offer quality content that deserved to rank higher in the SERPs. Overall, we ensured our specialist legal client not only looked visually appealing to online users but also looked great to search engines.
The Results
So, was our hard work worth it? Discover a breakdown of our results below:
- 160.79% increase in search visibility
After two years of hard work, we were able to increase our client’s search visibility by 160.79%, helping put the website back in front of prospective customers.
- 116.37% increase in organic traffic
With an increase in search visibility came an increase in organic traffic, with the client enjoying a 116.37% organic increase. This potentially led to a higher number of conversions.
- 81.96% increase in average position
Within the same period, our specialist legal client started climbing higher in the search results, achieving an impressive 81.96% increase in average position. By creeping up an average of 54.86 spaces, our client’s website has become more visible than ever to target audiences.
- Positions improved for 183 keywords
Positions improved for 183 keywords, with 78 new keywords in the top three and 101 new keywords in the top ten as a result of our content marketing efforts. The keywords our team tracked had high growth potential, making us more determined than ever to keep creating quality content to bring more visitors to the site.
Want to Get Seen and Be Found?
If you’re anything like us, you’ll know that search visibility is an integral factor for your online website. If you want to increase search visibility, organic traffic, and, ultimately, conversions, please talk to us at Zelst today. Our team members are always looking for new projects to tackle and would love to see what assistance they could provide you with.
Talk to us about your company’s goals today, and we’ll start whipping up a strategy that will make your competitors jealous. Remember to check out our blog to get an inside scoop on our experts’ knowledge in marketing.
Services Utilised
