Turning Around a Site in Decline and Achieving a 417% Increase in Search Visibility in 18 Months

Here at Zelst, we collaborated with an eCommerce client in the vaping industry to boost their online presence, working to pull the site out of decline and back in front of the target audience’s eyes.

To enable our vape eCommerce client’s online presence to blossom, we considered what good SEO tactics we could implement and focused on keyword targeting and technical SEO improvements, as well as content marketing. Here’s what we did in more detail:

In the first step of the optimisation journey, we conducted a full site audit to understand our client’s current position, strengths, and weaknesses. This helped guide our strategy by revealing what we could do to improve.

We worked on extensive keyword research, identifying relevant search terms that captured user intent at various customer journey stages. Learn more about how we conduct keyword research for content writing.

We evaluated our vape retail client’s key competitors with the purpose of uncovering any hidden gaps and opportunities. By drawing comparisons between results, we worked on identifying areas where we could excel in our optimisation efforts for our client.

After conducting thorough data analysis and competitor research, we transformed our client’s website content, including product descriptions, category page copy, and blog articles.

With the aim of enhancing the user experience, we paid attention to how we could improve technical SEO, implementing internal links and features to enhance mobile optimisation. By doing so, we were able to enhance crawlability to make the site more search engine-friendly.

After implementing our rigorous strategy, we were able to help our eCommerce client in the vaping industry with staggering gains in search visibility, ultimately assisting with organic traffic and conversion rates.

Here are some of the result highlights:

• 417% increase in search visibility

Over just 18 months, our specialist eCommerce client’s search visibility enjoyed a boost of 417%, reaching higher positions for a range of keywords focused on the vaping industry.

• Improved keyword rankings

Within these 18 months, our client enjoyed improving positions for 315 keywords. It also gained 30 new keywords in the top three and 79 new keywords in the top 10, with our keywords boasting high growth potential.

• Traffic increase

In the same time period, this significant increase in visibility led to more users discovering our vape retail client’s products, leading to an estimated 147.19% increase in traffic growth.

• Improved Conversion Rates

With more relevant traffic, our vaping eCommerce client also enjoyed increasing conversions. The more targeted organic traffic helped attract targeted prospects to their vaping products, leading to higher engagement and sales.

With the right hard work comes the right results. If you’d like us to use search marketing to outrank your competitors, please don’t hesitate to get in touch today. Our team will be waiting to discuss your website requirements and can’t wait to tailor a strong SEO strategy to make those fantastic results happen.

For further information about how we have helped previous clients, take a look at our other case studies. Additionally, you can sign up for the Zelst newsletter to gain our latest industry insights.