Clicks and, therefore, CTR (click-through rate) has increased significantly over time, indicating that the content optimisation of pages and posts we have undertaken has reached a more relevant target audience, encouraging them to click through to the website. In fact, many of James’ top 10 landing pages are blog posts, driving a significant +79% of visitors through organic search and improving the click-through rate by +24%.
Of his website’s most popular content, the top blog posts (shown below) have a high average duration, a metric that measures the average length of time a user spends on a page. Overall, the average time spent on pages increased by 22.82%, and the bounce rate decreased by 3.28%.
As seen in James’ top-performing content, users spend 5m 13s and 7m 52s on average on these pages, which is well above average. And for the top-performing piece, our optimisation increased page views by +736.70% compared to the previous three months, indicating the highly relevant targeting of these pages which has resulted in a much higher user engagement.
What’s more, the Active Users Report for our client indicates that the user retention rate has significantly improved by +642.95%, indicating again that our optimisation work is encouraging more relevant readers.