Contact Free SEO Analysis

Increasing Year-on-Year Organic Search Clicks by 306% with Strategic Content and SEO

The results are in: A+ in SEO and Content Strategy from our client in the student housing sector! See how, since we started working with the client, we improved their organic search clicks by 306% and organic search impressions by 252% at their most critical time of year.

2022 vs 2024: Organic traffic performance
2022 vs 2024: Organic traffic performance

352%

increase in organic traffic year-on-year

186%

increase in organic keyword footprint overall

306%

increase in organic search clicks year-on-year

253%

increase in organic search impressions year-on-year

Our Client's Goals

Our Strategy

A word on seasonality

2022 vs 2024: Keyword and SERP Feature Growth
2022 vs 2024: Keyword and SERP Feature Growth

Achieving the Results

  • A 186% increase in overall organic keyword footprint since we started working with the client.
  • An increase in organic traffic by 352% year-on-year, peaking in April 2023 at 99,048 visits - a 378% increase from the previous year.
  • An 884% increase in organic image impressions thanks to our optimisation efforts, as 41% of featured snippet results are images.

Benefit from success all year round with the Zelst team

Let's work together