From September to December 2020, traffic from organic search increased by 247.75% during the three month period.
Search visibility also climbed through the same period by 36.89% as did the range of keywords that the site was now found for. Although we outlined a list of core search terms that we intended to target as part of our quick win strategy, the work undertaken fed into a much stronger organic footprint overall. As a result, 125 search terms were now appearing in a top three ranking position.
By the end of 2020, sales were at record levels and the return on investment from organic search surpassed that of paid search. There was a 61.25% increase in revenue from organic search and Craig understood the importance of investing in SEO for long-term success.