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Increasing Revenue From Organic Search by 61.25% In Just 3 Months

These are the kind of results to write home about…Discover how we increased organic search traffic by 247.75% for Europe’s leading luxury pen retailer in a short three month period. Craig, the Managing Director, was concerned the paid visibility alone wouldn’t achieve the sales he needed over the festive season. Zelst stepped in and developed a targeted quick win strategy that delivered a 61.25% increase in revenue from organic search and surpassed Craig’s revenue targets for Q4.



Increase in organic search traffic


Increase in revenue from organic traffic


Increase in search visibility over 3 months


Terms moving up into a top 3 ranking position on Google
September - December increase in organic traffic

The strategy

  • Crawl accessibility: Identify any issues where improvements can be made, together with a number of areas where changes will see better and faster indexing of the pages on the site.
  • Keyword optimised targeting: Once you have articulated the keyword strategy and identified the viable keyword targets, optimise the Meta Data, header tags, alt tags and internal linking accordingly.
  • Content optimisation: Optimise and develop on-page content for keywords listed based on competitor analysis and research.
  • Link strategy: Improve internal linking for URLs identified and optimise internal anchor text.
  • SERP feature optimisation: Restructure and reformat content to appear in answer box queries, knowledge panels and featured snippets.
  • Content development: Build further supporting content around key terms identified to showcase breadth of knowledge around topic area.
September - December ranking improvements

The result

Revenue from organic search
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