Increasing Search Visibility from 0% to 20%+ in Two Years

Here at Zelst, we partnered with an eCommerce client in the sewing sector to strengthen their online presence, working to boost their search visibility and those much-wanted conversions.

To transform our eCommerce sewing client’s digital presence, we decided to create and implement a comprehensive SEO strategy with a focus on content marketing and keyword optimisation, as well as technical improvements. Take a look at how we went about it:

1. Comprehensive performance analysis

First, we evaluated our client’s current SEO performance to get a better idea of what we could do to improve. This involved auditing the website, keyword rankings, and content performance.

2. Targeted keyword research

Using data-driven keyword research, we were able to spot relevant search terms that captured user intent at various stages of the buyer journey.

3. Competitor analysis

We assessed our sewing and craft retail client’s key competitors in order to uncover any gaps and opportunities. By comparing their rankings and strategy, we worked on the areas where we could differentiate our client and improve our optimisation efforts.

4. On-page SEO and content optimisation

Following our research, we revamped our sewing eCommerce client’s website content, optimising existing page copy and adding fresh content designed around the targeted keywords.

5. Technical SEO improvements

To contribute to a smoother user experience, we made technical SEO improvements, including internal linking and mobile optimisation. Our efforts contributed to improved crawlability, ensuring that our client’s website was not only user-friendly but also search engine-friendly.

Although our client was hosting a brand-new site, and SEO usually takes time, we were able to deliver impressive results much sooner than anticipated.

Through our team’s consistent effort and strategic focus, we assisted our sewing retail client in achieving significant gains in search visibility, driving both traffic and conversions.

Here’s a breakdown of the results:

• More than a 20% increase in search visibility

Over two years, our specialist eCommerce client’s search visibility increased from 0% to over 20%, reaching higher positions for various keywords in the sewing sector.

• Traffic growth

Increased visibility translated into more users discovering our client’s products and services. This meant that, over two years, our client saw a 43410.50% increase in traffic growth.

• Improved keyword rankings

Over this time period, positions improved for 124 keywords, and the domain gained 37 new keywords in the top three and 67 new keywords in the top 10.

• Improved Conversion Rates

With more relevant traffic, our sewing eCommerce client also experienced a boost in conversions. The more targeted organic traffic helped attract genuinely interested users to their offerings, resulting in higher engagement and sales.

We believe that the right strategy can produce the right results, ensuring you can be seen and found by the people who matter most to your business. Learn more about how you can use search marketing to outrank your competitors.

Our team of content and SEO specialists are ready to tackle what you have in store for them. Please don’t hesitate to get in touch to have a conversation about how we can help your company achieve gleaming results.

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