The new site went live in the early afternoon of the 5th February after a number of delays with various issues and all of the 32,883 redirects were uploaded and tested. By 5pm the site had all of its sitelinks back and these all featured their new URLs.
Furthermore, Google had re-indexed the new URLs for virtually all of the site’s key pages and the majority of the key rankings terms maintained position.
Search visibility, the measure we use to assess how the site is appearing in Google, which demonstrates the estimated percentage of clicks based on keyword rankings for target terms, dipped slightly the following week, as we had anticipated, however by the week after it had regained this and actually improved upon the pre-site move visibility. By the end of March, 7 weeks after the site went live, search visibility was up by over 21%.
Organic traffic also experienced minimal disruption and despite 4 hours downtime on go-live day and another further two further periods of extended downtime over the next two months, organic traffic increased by just under 20% in February and grew by over 33% in March.
Not only did the site regain all of its extensive range of featured snippets within a week, but by April, it had increased the number of featured snippets by 106%
Revenue also increased by 25% during February and was up by over 27% by April. Despite a number of teething problems and a steep learning curve for the business, the site is now well on its ways to achieving its ambitious growth targets for this year and the next and it can safely be said that this Ecommerce Site SEO Migration was very successful.