Specialist PPC White-Label Service

Looking for a specialised white-label PPC agency to optimise your campaigns, manage daily tasks, and deliver strategies that drive measurable results?

The Zelst Agency has been a proud partner of Google Ads and Microsoft Advertising for over ten years. During this time, there have been many changes in the search and digital advertising industry, which have required constant training, retraining, learning, and development.

Through our dedication to providing high-quality training to our team, we can share our expertise with others through our white-label services, supporting partnering agencies to grow, offer new services, profitably scale, or improve the quality of services and performance of their campaigns.

• Specialised search expertise

While focusing on managing social ads for clients in the finance sector, a USA PPC agency engaged Zelst for our unparalleled search expertise, particularly our expertise with Microsoft Advertising.

Our white-label service allowed the agency to continue focusing on their important work whilst leaving the search campaigns' strategizing, daily management, and auditing to the specialist Zelst PPC team. We engaged with detailed weekly calls to discuss points for the client.

• Rapid account transformation

Our collaboration underscored the nurturing of these accounts required. Our white-label PPC process empowered us to transform the accounts within weeks once we had full access to the platforms. Previously running with minimal optimization, the accounts needed the expertise and care that only Zelst provides. The transformation was significant, and the impact was clear.

This was evident in the conversion management within the Google Ads conversion settings and GTM. By auditing the unoptimised conversions, we were able to streamline the account for easier management and more accurate reporting. This included removing over 40 redundant conversion events from Google Ads and removing over 15 GTM tags with multiple single trigger tags. This management then allowed for more reliable and convenient campaign tracking of conversions and would enable us to identify which conversions were repeatedly not performing.

• Strategic evaluation and optimization

Allowing us to evaluate the strategy employed for these conversions, assess the cost of targeting these conversions, and advise away from including these goals in future campaigns helped us drive forwards. By giving insight to the agency partner on potential CRO changes that would need to occur, we could support their team with improving account management and highlight the importance of conversion rate optimisation.

The financial services client would set service-specific objectives for the US agency each quarter. This would be passed to Zelst PPC Specialists to choose the right digital strategy with the information, past campaigns, and analytics. Our fresh insight into the account allowed us to present a comprehensive and meticulously crafted strategy.

Combining and analyzing the available data with Zelst’s specialist software enabled us to create the best search-focused strategy within the client’s timescale. Zelst would then elaborate and educate the agency on the extensive strategy ready for them to pitch to the client.

Due to the increased advertising restrictions the financial sector has, the working partnership needed to ensure compliance was at the forefront of communication. Therefore, when creating assets for the campaigns, it was decided for Zelst to provide core seed keyword suggestions, which the client would then use to create the ad copy in-house. Once the assets were written, our PPC experts could begin to upload and create the campaigns, ensuring the conversion tracking and events were fully optimised and tracked across multiple PPC platforms.

Using the Zelst White Label PPC service gives you access to a team of skilled, experienced, and highly trained experts who can either troubleshoot your existing campaigns or improve the performance of campaigns you have previously managed in-house. You can also use the combined PPC and SEO service to grow your agency and provide additional services that you might not be able to offer with your in-house resources or improve capacity and bandwidth if your existing team is stretched. We can even help you pitch to new or existing clients and communicate with the clients under your brand.

Following the launch of the campaigns, our PPC specialists assessed the reaction from their highly targeted audience. This included analyzing a range of data to compile the best ad schedules, bid adjustments, and placements that would result in the highest conversion rate. We then reported weekly on the client’s success and the impact of our continuous optimization and management of the accounts with the care and precision they needed. Our dedication to continuous optimization and management was unwavering, ensuring the best results for our clients.

Our in-depth understanding of how PPC accounts work allows us to make quick changes to the accounts to prevent wasted spend. For example, once gaining access to the client account, we could see that in three months, there was over $40,000 worth of wasted spend on the account as there was no ad schedule set in place to ensure that the ads were only being shown at the converting times of the day. This quick optimization allowed this spend to be reallocated, increasing the conversion rate by reducing the number of irrelevant searches the client is present on.

When paired with the lack of negative keyword lists, it is a quick insight into why the account might appear to perform despite the client wanting more success or growth. In the marketing world, we know that we are moving from targeting through keywords and audiences to targeting through exclusions and negative targeting. This is a time-consuming task which is often overlooked, especially when you are managing multiple campaigns across multiple platforms.

However, we understand how big of an effect this neglect can have on your performance and reporting. We quickly saw that the client’s branded terms were irrelevant to the campaign, such as ‘Login’ or ‘Customer Service’ terms.

Due to their campaigns being set to acquire new customers, we understood that these would highly inflate the data being shown to the client. This was proven to be the case on Google Ads predominantly, with over 13% of the conversions reported to the client, being either Login or Customer Service conversions alone.

Whether you have limited manpower or are a wider marketing agency wanting to offer PPC management services but currently without the necessary skills or talent, we’re here to help.

Ultimately, if you are a PPC agency wanting to get the best results for your clients and scale your business, we urge you to get in touch with us. We can’t wait to demonstrate the added value we could bring not only to your clients but also to your agency as a whole by demonstrating quick changes your team may not be employing.

Want to learn more about our expertise? Check out the rest of our case studies to see how we’ve helped previous clients thrive, such as a leading East Coast digital agency. Additionally, explore our blog for more digital insights.