WHY YOU NEED CONTENT MARKETING IN YOUR LIFE
We’re always banging on about quality content, and we don’t plan to stop anytime soon. Cue collective sigh of despair from our clients. But before you roll your eyes and throw your device out of the nearest window, let us share a cheeky little stat that may just blow your mind.
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (DemandMetric)
Truth is, customers are hell-bent on finding interesting, useful and entertaining content to read and share with their buddies, and if you’re not providing it, one of your competitors will be. But crafting outstanding content takes time – time you don’t have when you’ve got a business to run.
I don’t think we need to tell you know what’s coming next.
HOW DO WE DELIVER IT?
By creating relevant, engaging and well optimised content that is carefully tailored to your customer base, and by providing answers to the questions that they are asking, we can help you reach out to complete strangers and turn mild curiosity into fascination and ultimately, leads and sales.
We will take the time to determine exactly who your customers are, what types of content they love and how they prefer to digest it. We’ll use this information to develop a tailored content strategy comprising on-site copy, blogging, social media, online PR and outreach to help you captivate and keep those customers, no matter which stage they have reached in the buying process.
We like to keep things interesting, so we’ll include a mix of informational posts (how-tos, buyer’s guides, top tips), opinion pieces (discussions and debates), lists (top 10s etc.), promotions, product reviews, videos, infographics, presentations, downloads, newsletters, case studies and more.
All planned activity is entered into an editorial calendar to ensure consistency and make sure everyone’s on the same page, so to speak. Performance is monitored on an ongoing basis to ensure that we’re continually smashing our content targets in accordance with your SEO and business goals.
Zelst continually produce fresh engaging content which represents our brand and its values and they have created a social media presence which provides useful and entertaining information about Japan. I recommend them to anyone who is looking to grow their online business in a structured and managed way.Jez Willard
HOW DOES CONTENT MARKETING BENEFIT YOU?
There are whole communities of people out there who will be interested in and inspired by your work. With compelling, authoritative and relevant content you can grab their attention and convert strangers into customers, repeat customers and potentially advocates for your brand.
The right content can drive more visitors to your website, attract links to your pages and help you engage with potential customers. It can enhance your brand identity, reinforce your position as a thought leader and help you connect with influential organisations and individuals within your field.