WHY YOU NEED CONTENT MARKETING IN YOUR LIFE
We’re always banging on about quality content, and we don’t plan to stop anytime soon. Cue collective sigh of despair from our clients. But before you roll your eyes and throw your device out of the nearest window, let us share a cheeky little stat that may just blow your mind. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (DemandMetric) Truth is, customers are hell-bent on finding interesting, useful and entertaining content to read and share with their buddies, and if you’re not providing it, one of your competitors will be. But crafting outstanding content takes time – time you don’t have when you’ve got a business to run. I don’t think we need to tell you know what’s coming next.
HOW DOES CONTENT MARKETING BENEFIT YOU?
There are whole communities of people out there who will be interested in and inspired by your work. With compelling, authoritative and relevant content you can grab their attention and convert strangers into customers, repeat customers and potentially advocates for your brand. The right content can drive more visitors to your website, attract links to your pages and help you engage with potential customers. It can enhance your brand identity, reinforce your position as a thought leader and help you connect with influential organisations and individuals within your field.