WHAT IS CONTENT OPTIMISATION?
It’s no longer enough to produce outstanding content. Even if you have Shakespeare’s wit and Rembrandt’s discerning eye, if nobody can find your works of art you might as well be publishing gobbledygook and stickmen. (Granted, the Keyword Tool might not have been Shakespeare’s thing).
Geeky jokes aside, you have an encyclopaedia of knowledge and ideas to share, so it’s vital to ensure that people are finding them. And not just anyone, but the kinds of people who are likely to take an interest in your brand and offering, and ultimately, to buy your products and use your services.
HOW DO WE DELIVER IT?
We begin by ensuring that the site is logically structured, clearly signposted and easy for both the user and the search engines to navigate. We always aim to please, and work hard to ensure a seamless experience for everyone, whether they’re after a quick purchase or a leisurely browse.
A carefully selected set of words and phrases is incorporated into each page to reflect those that people are typing into Google, without sounding unnatural. We’re big fans of niche, ‘long-tail’ keywords, which are easier to compete for than popular ones and deliver a better quality of traffic.
By producing first-rate content that people want to share and promoting it to the right audiences, we can eventually help you to generate a network of quality backlinks. This maximises brand exposure and indicates to Google that your site is a treasure trove of useful information and ideas.
All content is monitored closely to ensure that it is functioning to its full potential and inform our ongoing strategy. Continual refinement enables us to improve the reach and targeting of your content on an ongoing basis for an ROI that just keeps on growing and growing.
HOW DOES CONTENT MARKETING BENEFIT YOU?
As well as ‘getting you found,’ content optimisation can also help you to track your online presence and keep things relevant, fresh and current at all times. By delivering an exceptional user experience, you can outshine competitors, maximise engagement with your brand and stand out as a thought leader within your niche or sector.