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Content Optimisation

As well as ‘getting you found,’ content optimisation can also help you to track your online presence and keep things relevant, fresh and current at all times. By delivering an exceptional user experience, you can outshine competitors, maximise engagement with your brand and stand out as a thought leader within your niche or sector.

You have an encyclopaedia of knowledge and ideas to share, so it’s vital to ensure that people are finding them. And not just anyone, but the kinds of people who are likely to take an interest in your brand and offering, and ultimately, to buy your products and use your services.


Typical return on investment (ROI) achieved for our clients.


Average increase in conversions for new accounts over last year

Average Return on Ad Spend (ROAS) Ecommerce Clients

How does Content Optimisation work?

We begin by ensuring that the site is logically structured, clearly signposted and easy for both the user and the search engines to navigate. We always aim to please, and work hard to ensure a seamless experience for everyone, whether they’re after a quick purchase or a leisurely browse.

A carefully selected set of words and phrases is incorporated into each page to reflect those that people are typing into Google, without sounding unnatural. We’re big fans of niche, ‘long-tail’ keywords, which are easier to compete for than popular ones and deliver a better quality of traffic.

By producing first-rate content that people want to share and promoting it to the right audiences, we can eventually help you to generate a network of quality backlinks. This maximises brand exposure and indicates to Google that your site is a treasure trove of useful information and ideas.

All content is monitored closely to ensure that it is functioning to its full potential and inform our ongoing strategy. Continual refinement enables us to improve the reach and targeting of your content on an ongoing basis for an ROI that just keeps on growing and growing.


Google Partners

Zelst are long term Google Partners, specialised in Search Ads, Mobile and Shopping, with highly trained and experienced Google Certified specialists.

Bing Partners

Zelst are long term Bing Ads Partners, with a team of highly trained and experienced, Bing Certified Professionals.

Facebook Business Ads

Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.

YouTube Advertising

With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.

Featured Case Studies

Take a look at some brief examples of our work. For more detailed NDA covered case studies, please get in touch.

How to Grow a Business Through a PPC Conversion Model

How Zelst Have Delivered a Return on Ads Spend (ROAS) of over 11 for our Health & Beauty ecommerce client and achieved over 94% Annual Sales Growth through Pay Per Click/Biddable Media.

Achieving Profitable Sales on Black Friday Case Study

How we created a 1,121% uplift in daily sales for our Health & Beauty Client and achieved record sales and profitability with an Integrated Search, Content, Social, Email and Paid Campaign for Black Friday

Construction Industry Case Study

How we increased Search Visibility by 864% and Organic Search Traffic by 5,079% in 3 Years

Building organic traffic to a brand new website

How we grew our travel client’s organic traffic by 23,753%, improved Domain Authority by 325%, Search Visibility by 783% and captured over 30 page 1 rankings in just 1 year.

So, what are you waiting for?

Get in touch today to discuss your plans and objectives.