01423 701711

EMAIL MARKETING

EMAIL MARKETING FOR BURDENED INBOXES

Let’s face it, few of us actually like receiving sales emails. It’s like the junk mail that was once shoved indiscriminately through letterboxes only to be hastily conveyed to the bin. Has email marketing had its day?

Not quite. Every now and then, there’s that one show-stopping subject line that demands your attention. Upon opening the email, you encounter an unforgettable offer, presented in such a way that it seems to have been written just for you.

To get your voice heard in the email marketing din, it’s vital that your message is carefully crafted to reach, engage and convert the right people. Done well, email will not only give your sales figures a boost: it can also help you to nurture a more beneficial, personal relationship with your customers.

HOW DO WE DELIVER IT?

Following a thorough analysis, we will segment your subscriber list by relevant factors such as gender, location and profession. This will enable us to tailor each email to its intended audience and help them to better identify with your brand.

We are well versed in the art of writing relevant, articulate and captivating marketing emails with enticing subject lines. We know just where to place links in order to bring more traffic to your site and how to compel readers to take action, whether it’s making an enquiry, downloading your brochure or checking out your seasonal offers.

Your email campaigns will be closely monitored to ensure that they reach their full potential. We’ll regularly cleanse your subscriber list and help you handle unsubscribes and bounces (undelivered emails) to maximise efficiency and help you get the most out of your email marketing.

HOW DOES OUR EMAIL MARKETING SERVICE BENEFIT YOU?

A targeted email marketing strategy can result in better delivery and open rates, more clicks through to your site and a closer relationship with your subscribers.

Ultimately, it could be the vital stepping stone in your inbound marketing programme, helping to convert interested parties into buyers and even advocates for your brand.

CONTENT

The right content can drive more visitors to your website, attract links to your pages and help you engage with potential customers.

CONTENT OPTIMISATION

As well as ‘getting you found,’ content optimisation can also help you to track your online presence and keep things relevant, fresh and current at all times.

LINK STRATEGY

Natural links from a bunch of key players will earn you the respect you deserve from Google and the consumer alike.

OUTREACH

A carefully tailored outreach strategy exposes your brand, products and services to a wider audience whilst enhancing your reputation within your field.

SOCIAL MEDIA MARKETING

Social media can help you to reach a wider and more relevant audience whilst providing unique insights into their behaviour.

KEYWORD RESEARCH

Keyword research and digital marketing go hand in hand, and one cannot occur without the other.

Looking to maximise the value of your email campaigns?

Get in touch we’ll develop a strategy that delivers the results you need.

Contact Us