EMAIL MARKETING FOR BURDENED INBOXES
Let’s face it, few of us actually like receiving sales emails. It’s like the junk mail that was once shoved indiscriminately through letterboxes only to be hastily conveyed to the bin. Has email marketing had its day?
Not quite. Every now and then, there’s that one show-stopping subject line that demands your attention. Upon opening the email, you encounter an unforgettable offer, presented in such a way that it seems to have been written just for you.
To get your voice heard in the email marketing din, it’s vital that your message is carefully crafted to reach, engage and convert the right people. Done well, email will not only give your sales figures a boost: it can also help you to nurture a more beneficial, personal relationship with your customers.
HOW DO WE DELIVER IT?
Following a thorough analysis, we will segment your subscriber list by relevant factors such as gender, location and profession. This will enable us to tailor each email to its intended audience and help them to better identify with your brand.
We are well versed in the art of writing relevant, articulate and captivating marketing emails with enticing subject lines. We know just where to place links in order to bring more traffic to your site and how to compel readers to take action, whether it’s making an enquiry, downloading your brochure or checking out your seasonal offers.
Your email campaigns will be closely monitored to ensure that they reach their full potential. We’ll regularly cleanse your subscriber list and help you handle unsubscribes and bounces (undelivered emails) to maximise efficiency and help you get the most out of your email marketing.
HOW DOES OUR EMAIL MARKETING SERVICE BENEFIT YOU?
A targeted email marketing strategy can result in better delivery and open rates, more clicks through to your site and a closer relationship with your subscribers.
Ultimately, it could be the vital stepping stone in your inbound marketing programme, helping to convert interested parties into buyers and even advocates for your brand.