WHAT IS LINK STRATEGY?
You’ve got a reputation to uphold. And let’s face it, links from dodgy neighbourhoods and spammers ain’t going to do your street cred the world of good. Whereas, a handful of natural links from a bunch of key players will earn you the respect you deserve from Google and the consumer alike.
Obtaining relevant backlinks from credible sources can boost your online exposure and increase the quality and quantity of traffic to your site. If you take the time to thank each referrer and share their insights with your following, this could be the start of several beautiful (and beneficial) friendships.
Today, old school link building will cause more harm than good, and culprits are dealt with every bit as mercilessly as you might expect. A carefully considered link strategy, on the other hand, can naturally incline people to link to you, earning you massive kudos from Google and the consumer.
HOW DO WE DELIVER IT?
All content is planned extensively as part of our wider strategy for effective targeting, delivery and promotion. By ensuring that potential customers enjoy and identify with your content, we can increase the likelihood that people will link to it naturally without resorting to bribery.
We can also seek out PR and Outreach opportunities, such as guest posts for well known blogs with relevant readerships, to help you reach a wider audience and enhance your reputation within your field. We’ll even put the feelers out to see which websites are already mentioning your brand and politely request that they add context by linking back to your site.
All these practices are carried out with the intention of building friendships with key influencers, helping you to gain in the long term as well as the short. We’ll review and refine your link building strategy on an ongoing basis to ensure that it’s continuing to meet your business objectives.
HOW DOES LINK STRATEGY BENEFIT YOU?
Obtaining links from relevant, high quality websites signals to Google that you’re well known and respected within your field. Over time, this can help to improve your search visibility, in turn ensuring that more people find you when they search for your products and services.
It will also help you to get your brand known by a wider and increasingly relevant readership. This will increase your exposure, bring more traffic to your site and encourage more visitors to become customers and potentially, advocates for your brand.