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Link Strategy

Obtaining relevant backlinks from credible sources can boost your online exposure and increase the quality and quantity of traffic to your site.

If you take the time to thank each referrer and share their insights with your following, this could be the start of several beautiful (and beneficial) friendships.

With over two decades of extensive experience, training and expertise, a commercial focus, a proven track record of success and a particular set of skills, Zelst are ideally positoned to be your perfect Search Engine Optimisation and Content Partner and deliver the ultimate Link Strategy for your organisation.


Average Organic Traffic Growth Across Clients


Average Increase in Search Visibility


Average Increase in Client Domain Authority Over 3 Years

What is Link Building?

Today, old school link building will cause more harm than good, and culprits are dealt with every bit as mercilessly as you might expect. A carefully considered link strategy, on the other hand, can naturally incline people to link to you, earning you massive kudos from Google and the consumer.

All content is planned extensively as part of our wider strategy for effective targeting, delivery and promotion. By ensuring that potential customers enjoy and identify with your content, we can increase the likelihood that people will link to it naturally without resorting to bribery.

We can also seek out PR and Outreach opportunities, such as guest posts for well-known blogs with relevant readerships, to help you reach a wider audience and enhance your reputation within your field. We’ll even put the feelers out to see which websites are already mentioning your brand and politely request that they add context by linking back to your site.

Obtaining links from relevant, high quality websites signals to Google that you’re well known and respected within your field. Over time, this can help to improve your search visibility, in turn ensuring that more people find you when they search for your products and services.

It will also help you to get your brand known by a wider and increasingly relevant readership. This will increase your exposure, bring more traffic to your site and encourage more visitors to become customers and potentially, advocates for your brand.

Google Partners

Zelst are long term Google Partners, specialised in Search Ads, Mobile and Shopping, with highly trained and experienced Google Certified specialists.

Bing Partners

Zelst are long term Bing Ads Partners, with a team of highly trained and experienced, Bing Certified Professionals.

Facebook Business Ads

Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.

YouTube Advertising

With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.

Extraordinary Campaign Perfomance Based on Listening, Understanding, Committing and Delivering

We believe that the best relationships are built on mutual trust, openness and honesty. Just as you need to trust and believe in us in order to start working with us, we need to feel the same. Once we have established that, the rest takes care of itself.

Zelst only work with one company in any market, so if we work with you, we are totally committed to you and your success.

We take time to fully understand your business, your market, your team, your resources, your objectives your ambitions and your timescales and then carefully develop a unique strategy which will achieve market leadership for you, being totally honest with you about what this will involve, the likely timescales and what will be needed from you.

If this sounds like something you’d be interested in pursuing, let’s start a conversation.

Featured Case Studies

Take a look at some brief examples ofour work. For more detailed NDA covered case studies, please get in touch

Growing traffic using content

How we increased organic content traffic by 1,353%, improved domain authority by 165%, search visibility by 216% and contributed to an increase of 120% in revenue in 3 years.

Building organic traffic to a brand new website

How we grew our travel client’s organic traffic by 23,753%, improved Domain Authority by 325%, Search Visibility by 783% and captured over 30 page 1 rankings in just 1 year.

Natural link building to increase domain authority

How we improved domain authority by 127%, followed linking domains by 7,897% and delivered a 121% increase in revenue in 3 years

Achieving market leadership in construction

How we increased search visibility by 864% and organic search traffic by 5,079% in 3 years.

How Can You Tell if SEO Works?

How an Education Sector Site grew Its Organic Search Traffic by 370% in two years with Zelst, whilst its sister site went from 50% growth to 33% decline in 12 months after switching agency.

So, What Are You Waiting For?

Get in touch today to discuss your plans and objectives

Let's talk....

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