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Link Strategy

Obtaining relevant backlinks from credible sources can boost your online exposure and increase the quality and quantity of traffic to your site.

If you take the time to thank each referrer and share their insights with your following, this could be the start of several beautiful (and beneficial) friendships.

With over two decades of extensive experience, training and expertise, a commercial focus, a proven track record of success and a particular set of skills, Zelst are ideally positoned to be your perfect Search Engine Optimisation and Content Partner and deliver the ultimate Link Strategy for your organisation.


How to grow a business through a PPC conversion model

How we delivered a Return on Ads Spend (ROAS) of over 11 for our ecommerce client in the wig industry and achieved over 94% annual sales growth through biddable media.


average organic traffic growth across clients


average increase in search visibility


average revenue growth across clients

What is Link Building?

Today, old school link building will cause more harm than good, and culprits are dealt with every bit as mercilessly as you might expect. A carefully considered link strategy, on the other hand, can naturally incline people to link to you, earning you massive kudos from Google and the consumer.

All content is planned extensively as part of our wider strategy for effective targeting, delivery and promotion. By ensuring that potential customers enjoy and identify with your content, we can increase the likelihood that people will link to it naturally without resorting to bribery.

We can also seek out PR and Outreach opportunities, such as guest posts for well-known blogs with relevant readerships, to help you reach a wider audience and enhance your reputation within your field. We’ll even put the feelers out to see which websites are already mentioning your brand and politely request that they add context by linking back to your site.

Obtaining links from relevant, high quality websites signals to Google that you’re well known and respected within your field. Over time, this can help to improve your search visibility, in turn ensuring that more people find you when they search for your products and services.

It will also help you to get your brand known by a wider and increasingly relevant readership. This will increase your exposure, bring more traffic to your site and encourage more visitors to become customers and potentially, advocates for your brand.

let's work together

Get in touch today and discuss your plans and objectives with a specialist.