WHAT IS OUTREACH?
If you constantly sing your own praises – it can sometimes be hard to trust. Whether it’s a poor old singleton trying to big themselves up in the hope of a date or a brand trying to convince a customer that they are the best of the best, you’ll always be a bit dubious until a third party (or wingman) steps in to champion your good points.
Outreach marketing is all about reaching out to the right people to help you achieve a credible brand awareness. This may involve writing a guest post or article for a blog or online magazine, or getting an influential figure to write for your blog. Whether it’s a single quote, a Q&A session or a long opinion piece, getting influencers involved can do wonders for brand awareness, sales and customer loyalty.
With a tailored, fully integrated PR and social media campaign, you can maximise your online presence and make your news spread even further. By targeting each message to the readership and channel in question, we can help you promote your brand, products, services and content to a broader but more relevant audience.
HOW DO WE DELIVER IT?
We will work closely with you to define a clear set of goals and develop an outreach strategy that will enable us to achieve them.
We’ll identify the topics that are close to your customers’ hearts and the best blogs and publications to approach – that is, those that have an appropriate readership, a strong online presence and a great reputation within your industry.
We always aim to forge lasting relationships with bloggers and influencers, securing various channels from which to voice your brand on an ongoing basis. All results are continually monitored to help us refine our evolving strategy in line with your overriding SEO and business goals.
HOW DOES IT BENEFIT YOU?
Outreach can provide you with multiple outlets for voicing your brand, sharing your news and building your authority. Done well, it can help you to engage with key influencers, generate a buzz around your brand and accumulate quality backlinks and content.
This in turn will increase your online visibility, helping you to get your message heard and enhancing your reputation amongst consumers and the search engines alike.