United States
PPC Management
Paid media and ads now dominate the search engine results, so if you’re not featured, you could be missing out.
A user today may see as few as just one organic result in a standard, desktop size browser window; for many searches, paid ads monopolise your screen, especially on mobile devices. This is why so many businesses are now turning to specialised PPC management agencies for support with their ads.
When you work with Zelst, we use detailed planning, careful account structuring, rigorous PPC management and the latest techniques, tools and products to help you achieve:
- Maximum visibility and exposure
- Top positions in the SERPs
- Best Click-Through Rates
- Optimum Cost Per Click and Cost Per Conversion
- Profitable customer acquisitions and high Return on Ad Spend
With years of extensive experience, training and expertise, Zelst are ideally positioned to be your perfect paid search management partner.
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As an official Google Ads partner, you can rely on us to run your paid advertising in an efficient manner so you get the most from your campaigns.
How can Pay Per Click account management help my business?
Over the years, we’ve created and optimised countless successful PPC campaigns – one of our clients received so many new leads from their optimised PPC that we had to pause their campaigns to let them catch up!
Your paid search account provides vast amounts of statistics and data which, with consistent and skilled monitoring, analysis, management and optimisation, will produce amazing results and a sensational ROI.
So, what are the benefits of working with a specialist PPC management agency?
- Optimising your account ensures there is low wastage across your campaigns. This means you’re squeezing every bit of potential from your budget.
- Creating a healthy balance of keywords which offer value and volume, together with creative advertising and a boost in brand awareness, ensures a growth in online presence from PPC without breaking the budget.
- Specialised PPC management ensures that your Pay Per Click advertising delivers the best possible results, but it also helps create a model of what can be achieved for each and every pound that you spend.
Working with Zelst for paid search management
Our paid search management team strives for nothing short of PPC perfection – but how do we do it?
- We’ll research your target customers, figure out how they are searching for you and tailor your PPC campaigns to suit.
- Everything from the keywords that we target to the copy used in ads and on landing pages will be carefully customised to optimise for conversions.
- Once live, we’ll keep a close eye on your campaigns and eliminate any activity that falls short of achieving your goals.
- Using the latest analytical tools, we’ll continually monitor, adjust and manage your PPC campaigns to maximise your ROI.
What is Pay Per Click Advertising?
Paid text ads can be recognised by the word ‘Sponsored’ which appears above the listing in the search engine results page (SERP). They appear at the top and bottom of the SERPs, appearing above the highest-ranked organic listing. PPC advertising is one of the fastest and most reliable ways to get your site found and grow your business.
However, it’s also easy to get lost in the crowd, and without a proper PPC management agency on board, many businesses spend a small (or, very often, quite large) fortune for little or no return.
Recruiting Zelst’s expert eyes and experience to manage your account ensures relevant traffic is driven to your site and your brand is present at every key moment when your audience needs to connect with you.
As a PPC management agency and longstanding Google Partner, Zelst has access to the latest tools, skills, expertise and thinking from Google. We use this to ensure that our client’s Ads accounts achieve the best results possible, using the most appropriate strategy, tactics, innovations and products to achieve their goals.