Email Marketing
To achieve effective email marketing, your message must be carefully crafted to reach, engage and convert the right people.
As a specialist email marketing agency, we know that an expert email marketing strategy will not only grow your sales figures, but can also help you to nurture a more beneficial, personal relationship with your customers.
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Curated email marketing agency
Zelst is a seasoned email marketing agency; we are experts at helping you use effective email marketing to connect, engage and develop a relationship with your audience.
Through our email marketing services, we can help develop, create, deliver and monitor your email marketing strategy so we can reach targets and your customers by working together.
Our two decades of experience and proven track record makes us the ideal email marketing agency for you to work with. The training, expertise, tools and particular set of skills our team at Zelst possesses, means we can deliver consistent results from our email campaign services.
You can take a look for yourself by reading our case studies and client testimonials.
"Working with Zelst over these past 12 months has been great. The work they’ve done has helped grow our organic traffic by 50% year on year, and in the last few weeks has seen us rank number one on Google for our target keyword for the first time!"
FuelMate - Luke McMullen, Marketing Manager
Is email marketing still effective?
A targeted email marketing strategy can be incredibly effective, resulting in better delivery and open rates, more clicks through to your site, higher conversion rates and a closer relationship with your subscribers. It could be the vital stepping stone in your inbound marketing programme, helping to convert interested parties into buyers and even advocates for your brand.
Connecting with subscribers
For email marketing to be truly effective, the content of the email needs to be relevant and of interest to the recipient. That’s why thorough research, planning and thought needs to be put into each campaign.
If you’re not sure what your clientele really wants or if you want to make sure you’re getting the best results you possibly can, we can implement A/B testing among your contacts so you can discover and focus on what converts, and scrap what doesn’t.
Conversions and blossoming loyalty
There are plenty of brands out there churning out weekly or even more frequent email blasts that are formulaic and boring. However, with a carefully-crafted email, email marketing can be another channel for customers to view your brand as personable, authentic and down-to-earth, which can encourage customer loyalty and engagement.
Highlight deals and brand USPs
Early-bird deals, email-only offers and incentives are great ways to encourage further engagement and, as they’ve signed up to your subscriber list, you know you’re getting through to people who are genuinely interested.
An email campaign is the perfect place to advertise deals and create exclusivity, while also reminding customers what they loved about your product or service in the first place!
How we Increased Organic Traffic by 1,353% with Content
Read how we developed a content strategy for our client in the wig sector and achieved SERPs domination.
As well as an increase of 1353% in organic traffic, we also improved domain authority by 165%, search visibility by 216% and contributed to an increase of 120% in revenue in 3 years.
What can you expect from us?
Zelst only works with one company in any market, which allows us to be completely committed to achieving results for you.
As a trusted email campaign agency, whether we are delivering our email marketing services, content marketing or any other digital services, honesty and dedication are what we bring. We want the working relationship between our clients and us to be as open as possible.
Researching and analysing
- Following a thorough analysis, we will segment your subscriber list by relevant factors such as gender, location and profession. This will enable us to tailor each email to its intended audience and help them to better identify with your brand.Targeted content
- We are well versed in the art of writing relevant, articulate and captivating marketing emails with enticing subject lines. We know just where to place links to bring more traffic to your site and how to compel readers to take action, whether it’s making an enquiry, downloading your brochure or checking out your seasonal offers.Sending the perfect email
- Undeniably, the hardest part of any email campaign isn’t converting – it’s getting people to open your email in the first place. We have extensive experience in personalisation, optimising sender lines and even sending at the right time of day to help your emails stand out in the most cluttered inbox!Ongoing monitoring
- We’ll regularly cleanse your subscriber list and help you handle unsubscribes and bounces (undelivered emails) to maximise efficiency and help your email marketing campaigns thrive.If your emails are struggling to convert, or if you’re interested in working with an experienced email marketing agency for your brand, please get in touch with the specialists at Zelst today.