A targeted email marketing strategy can be incredibly effective, resulting in better delivery and open rates, more clicks through to your site, higher conversion rates and a closer relationship with your subscribers. It could be the vital stepping stone in your inbound marketing programme, helping to convert interested parties into buyers and even advocates for your brand.
Connecting with subscribers
For email marketing to be truly effective, the content of the email needs to be relevant and of interest to the recipient. That’s why thorough research, planning and thought needs to be put into each campaign.
If you’re not sure what your clientele really wants or if you want to make sure you’re getting the best results you possibly can, we can implement A/B testing among your contacts so you can discover and focus on what converts, and scrap what doesn’t.
Conversions and blossoming loyalty
There are plenty of brands out there churning out weekly or even more frequent email blasts that are formulaic and boring. However, with a carefully-crafted email, email marketing can be another channel for customers to view your brand as personable, authentic and down-to-earth, which can encourage customer loyalty and engagement.
Highlight deals and brand USPs
Early-bird deals, email-only offers and incentives are great ways to encourage further engagement and, as they’ve signed up to your subscriber list, you know you’re getting through to people who are genuinely interested.
An email campaign is the perfect place to advertise deals and create exclusivity, while also reminding customers what they loved about your product or service in the first place!