Inbound Marketing

Inbound marketing is the art of tailoring your content and marketing strategies to your unique demographic, appealing to them at every stage in their buying journey. Content is carefully coordinated across various relevant channels to attract, delight and convert customers, and all activity is closely monitored to ensure that they remain interested throughout the buying process.

At Zelst we treat our inbound marketing services as a delicate ecosystem, giving the customer the reins and tailoring each stage of the buying process to your buyer personas. This is the best way to make sure they develop a genuinely loyal relationship with your brand.

Inbound marketing services are so much more valuable than making a quick sale through invasive traditional marketing techniques. Put yourself in the customer’s shoes: who would you sooner trust, a company blowing its own trumpet or a fellow consumer?

• Boost brand visibility and awareness

Let’s take it back to basics – nobody is going to interact with your business if they’ve never heard of it. Your ideal customer might be out there looking for exactly what you offer, but if your business isn’t on their radar then they won’t buy it!

By targeting your demographic throughout the stages of the buyer’s journey, you’re casting a wide net; getting your brand name out there and establishing trust with authoritative content means that when that ideal customer realises they need your product or service, yours is the first brand name to come to mind.

• Building brand loyalty

In 2022, a Hubspot survey found that 82% of respondents cited ‘active customer retention’ as one of their most important objectives. Content that targets customers building up to and after making a purchase will help your customer feel more supported and encourage them to return to your website in future and recommend your brand to family and friends!

Learn more about how to build brand loyalty.

• Foster positive relationships

We’ve all been there, mass-deleting cold emails from already-cluttered inboxes and swearing we’ll never work with those brands. Inbound marketing services are a breath of fresh air, allowing your customers to come to you – whether you’re offering them information they’ve been looking for or solving their problem, you’re making a positive impact.

• Long-term success and cost-effective ROI

Inbound marketing is a long-term process that leads to long-term results. A specialist inbound marketing agency like Zelst will help you create solid foundations and build on them, leading to an ROI that develops over time. It’s a cost-effective strategy too; outbound marketing can not only be expensive, but has limited success and typically only in the short term.

• Promote brand values

A report from Amazon Ads found that 64% of consumers are more likely to purchase an item from a brand that is willing to take a stand on social issues and conflicts, and 62% actively seek out brands that are making an effort to be sustainable.

Inbound marketing strategies give you the opportunity to not only espouse your brand’s values and beliefs, but to prove to consumers why those values are important and how you’re supporting them. As the numbers show, this is just one of many ways inbound marketing can vastly increase your customer base.

As a specialist inbound marketing agency, we have the skills, training and experience to help your brand thrive. If you’d like to learn more about how inbound marketing services could benefit your business, please get in touch with our expert team today.