Link Strategy

A carefully considered link strategy, on the other hand, can naturally incline people to link to you, earning you massive kudos from Google and the consumer.

But what do backlink building services include?

• Analysing existing potential

We’ll put the feelers out to see which websites are already mentioning your brand and politely request that they add context by linking back to your site.

• Researching industry-relevant publications

The publications we choose to reach out to will depend completely on your industry and the products or services you offer your customers, to ensure that the links coming back to your website are bespoke and being seen by those who have a high chance of converting.

• Writing press releases for industry buzz

Whether it’s a new website, innovative new product or company update, we will put together a professional and appropriate press release and send it out to relevant magazines, trade websites, journalists and other publications to get people talking about your brand.

• Crafting high-quality guest posts

A great way to get your brand name out there is to create guest posts – we’ll write up an industry-relevant optimised blog post that includes at least one link to your website and send it out to noted publications or bloggers to add to their website.

• Constantly reviewing your backlinks

Part of our backlink building services is to always keep an eye on the links you’re receiving. In the case of any spammy or shady websites, we can disavow bad backlinks to keep your profile high-quality and avoid any Google penalties.

We can also seek out PR and Outreach opportunities to help you reach a wider audience and enhance your reputation within your field. When you’re providing another site with valuable content, they are much more likely to link to you!

At Zelst, our team will build your link profile using high-quality, high-value content, reaching out to the right companies within your sphere of influence and building mutually-beneficial relationships within your industry.

All of our content is planned as part of our wider strategy for effective targeting, delivery and promotion. By ensuring that potential customers enjoy and identify with your content, we can increase the likelihood that people will link to it naturally without resorting to black-hat techniques.

Our white-label link building services mean one key thing – we do not buy backlinks.

Risks of buying backlinks

When you try to purchase your audience, such as followers on social media or backlinks on Google, you’re essentially buying empty success. Yes, your numbers might temporarily go up and look good on the page, but it doesn’t translate to meeting actual business goals.

In addition, over the years, Google has become aware of and adapted to these techniques; it’s no longer just the number of backlinks that counts, but their quality. Buying backlinks means lots of links to your website from low-value, spammy or unsecure sites, and you will be penalised by Google for your trouble.

Shady link building techniques will cause more harm than good, and culprits are dealt with every bit as mercilessly as you might expect.

Why do I need a link building and outreach agency?

• Improve your website’s standing with Google

Obtaining links from relevant, high-quality websites signals to Google that you’re well known and respected within your field. Over time, this can help to improve your search visibility, in turn ensuring that more people find you when they search for your products and services.

• Increase your audience

It will also help you to get your brand known by a wider and increasingly relevant readership. This will increase your exposure, bring more traffic to your site and encourage more visitors to become customers and potentially, advocates for your brand.

• Promote customer trust and loyalty

When combined with a well-crafted outreach strategy, link building can lead to a high level of customer trust and loyalty towards your brand – not only are you proving your value and expertise on your own site, but also that others see you as a reliable source of information and solutions.

To learn more about how working with a link building and outreach strategy can benefit your business, please don’t hesitate to get in touch with our expert team today.