SEO Content Gap Analysis

Find new opportunities in your content with an SEO content gap analysis. 

Contact us about our SEO content gap analysis

A content gap analysis for SEO involves identifying missing or underperforming content for your site compared to competitors. We help uncover keywords and subjects your target audience is actively searching for, so you’re never missing out.

We carry out research on competitors within your industry to discover which keywords and topics they are ranking for that are unrepresented in your strategy.

We research high-potential keywords that your site doesn’t yet target and plan how we can implement them into your content.

We align your site’s content with customer journey phases to identify and fill gaps in awareness, consideration, and decision-stage content.

Our team can ensure your site has full topic coverage by planning and generating related content that supports core pillar pages.

Once we’ve identified gaps in your content, our specialists create new content and optimise existing pages that require improvement.

We track and monitor our results to ensure we can continuously improve and identify new, relevant content gaps.

You should never underestimate the importance of having a content gap analysis strategy in place. With a team of content specialists, you can:

● Rank for more relevant keywords

A quality content gap analysis strategy can boost your chances of ranking for more relevant keywords and help push your pages up the SERPS. By optimising your on-page SEO, including meta descriptions and headings, your content can start to target what it’s been missing.

● Offer your audience value

With the right keyword targeting and topics, you can serve your audience better by answering the questions they’re actually searching for.

● Prevent organic traffic loss

Now you can avoid traffic loss to competitors by closing content gaps.

● Streamline your strategy

With a content gap analysis for SEO, you can allow the research to guide your content strategy, eliminating the guesswork and ensuring all efforts drive towards delivering the results you want.

● Increase conversions Brands that focus on implementing a strong content gap analysis strategy can typically optimise their conversions by driving more traffic to their sites.

● Enjoy continuous improvement

We prioritise long-term results, and this certainly applies to SEO content gap analysis solutions. With continuous monitoring and tracking of results, we can evaluate your competitors and ensure you improve in the long run.

Our team offers a range of content marketing services that integrate effortlessly with our SEO content gap analysis solution, including:

● SEO content 

We always keep on top of SEO trends and techniques when creating content, so you can continue targeting your ideal audience and search engine crawlers.

● Content Optimisation 

As well as generating new content ideas, we transform existing, neglected content into enhanced blogs and page copy to capture your audience’s attention.

● Copywriting

We’re well-experienced in creating page copy, such as product content, service descriptions, information pages, and more for websites across industries.

● Content Auditing

Our thorough content audits identify what’s working on your site and what’s not, guiding us in our content strategy process.

● Content Strategy

We use insightful SEO content tools and research to drive our strategies and see how you can achieve your goals on a monthly or yearly basis.

● Competitor Analysis To compete with big companies, we conduct competitor analyses to uncover your top competitors’ strengths and weaknesses and decide what you can do to stand out.

To compete with big companies, we conduct competitor analyses to uncover your top competitors’ strengths and weaknesses and decide what you can do to stand out.

When you work with Zelst, you receive:

● Strategic SEO Experience

With years of experience in content and SEO, our experts have already helped a variety of clients across industries with this solution. You can be confident that your content gap analysis for SEO is in the right hands.

● Holistic Process

Our team goes beyond keyword research in SEO content gap analyses. We also assess your website structure, user experience, and messaging to ensure your content connects with your ideal audience.

● Pillar Strategies

We can build a comprehensive pillar content framework, strengthening your site’s topical authority and internal linking.

● Track record

Explore our case studies and discover what makes us unique. With real statistics to back us, we’re confident we can similarly elevate your site in various areas of expertise. 

21.45% Increase in Search Visibility in Six Months 

Complete Change of Target Market and a 21.50% Increase in Site Visibility Since the Site Launch

Inform your site’s strategy and help it stand out with an SEO content gap analysis. Contact our team today to understand how our content process can transform your brand.