“My business doesn’t need to use social media.”
Social media isn’t all memes and viral videos, and it’s not just for Gen Z. As a B2B business, social media is a prime space to network, share your expertise and find new leads. For B2C businesses, social media is perfect for meeting your customers where they are and building trust through bitesize snippets of information, ensuring your business is both memorable and authentic.
We can help you utilise the right channels in the right way for your business, whether that’s demonstrating thought leadership and client case studies on LinkedIn or sharing behind-the-scenes quick-fire videos from your warehouse on TikTok!
Some of the key benefits of using an optimised SEO social media strategy service include:
- Improving Your Audience Relationships
Social media enables you to humanise your brand and form authentic connections with your customers. You can reinforce trust by showcasing how your products or services are used and loved in the real world.
- Understanding Your Audience
One incredible bonus of social media is getting access to real-time, to-the-minute information about the people who are choosing to engage with your brand.
- Strengthening Brand Awareness
Your customers, and potential customers, scroll through their social channels multiple times a day, so, it’s an obvious place to establish your brand and promote your business and website content.
Implementing a consistent and thoughtful social media marketing strategy will help you to reinforce your brand as a reputable and reliable source in the industry.
From an SEO perspective, using your social platforms to share content from your website and blog will maximise traffic and links back to your site. This can contribute to a more prominent position in the SERPs, making it easier for you to get found online and reach new customers.