What Is a Google Penalty?
A Google penalty, also known as a manual action, occurs when a website appears not to be complying with Google Search Essentials
(formerly Webmaster Guidelines). The penalty typically comprises a drop in the rankings which can result in a serious drop in traffic.
Some Google penalties are enforced manually to punish unnatural and unethical SEO practices aimed at manipulating a website’s rankings. If you’re found to be:
- Purchasing backlinks or obtaining low-quality links from questionable sources
- Publishing low-quality, spammy or scraped (copied) content
- Keyword stuffing or hiding text
- Machine-generating traffic
then prepare to watch your rankings plummet or worse, disappear from the search engine results altogether.
What happens if my business gets a Google penalty?
In the dog-eat-dog world of digital marketing, even a minor drop in rankings can have a serious impact on your website’s visibility in the search engine results. That means fewer visitors, fewer conversions and crucially, a severe drop-off in revenue. Our Google penalty removal service helps you get your site back up and running to its full potential as quickly as possible.
Whatever the cause of your penalty, we’ll use our know-how and industry-tested tools to make sure it’s lifted as soon as possible. We have access to all the software we need to conduct extensive backlink analyses and clean-up operations as well as technical website crawls, content audits and continual Webmaster Tools reviews, so you can feel confident that your site is in safe hands.
Google algorithm update penalties
Penalties incurred as by-products of Google algorithm updates are less black and white. And whilst they might have endearing names like Penguin and Panda, don’t be fooled by their affectionate labels – they have the power to turn a top-performing website into an endangered species.
When you work with an SEO agency like Zelst, you know that our team has your back – if we notice a dip in your rankings or know that an update is coming, we can find out how the algorithm is changing and make any necessary changes to remain on top of it.
If you are in need of a Google penalty removal service or want to make sure you stay on top of the search guidelines, please get in touch with our specialist team today.