United States
Local SEO
When a user searches for a product or service, this often brings up a number of results from nearby businesses – whether or not a location has been specified. Local Search Engine Optimisation services put your business on the map for these kinds of searches.
For so many of us, convenience is key, so dealing with reputable, near-by businesses is important. From customers who are ethically-minded and keen to support great local businesses, to employees looking for a new role with a more convenient commute, and clients who want to partner with a business in the near-by area, the importance of local search is not going anywhere.
No matter the size of your business and website, local SEO offers you the opportunity to get found by the most important people to your business or organisation.
287
880
40
Local SEO can increase traffic and conversions on your website, but can also boost customer trust, promote in-person footfall and help you build key relationships with customers and other businesses within your areas. In 2019, 76% of people who searched on their smartphones for something nearby visited a business within a day, and since the pandemic the demand for local business has only grown. That’s traffic you can’t afford to miss out on!
What Are Local Search Engine Optimisation Services?
Local SEO services involve optimising your website’s presence in the SERPs with information about your business such as your location, opening hours, contact information and reviews.
Google My Business ensures that Google understands the location of your business and the markets it serves, making sure you’re easy to find in other local search listings.
Bing Places for Business is a similar feature in Bing – it is often overlooked, as Google remains undoubtedly the largest search engine, but as of 2023, Bing holds around 8.23% of the global market share, and has been growing since 2018.
No matter which path a nearby user might take to find you online, you should aim to make their journey as easy and streamlined as possible.
Why is local SEO important?
With Google, social media platforms and other search engines continuing on their quest to make user results ever more personalised, local results are more prominent than ever before. But the importance of local SEO stems from more than just a desire to rank well. Fundamentally, it’s about making your business easy for users in your area to find.
Today’s users are not only shopping online, but also looking to local businesses to find the products and services they want. Local SEO opens your business up to increased traffic from local residents, but also elevates your presence for tourists, visitors and guests in your area, as well as those who are passing through.
Combined with strong content marketing to boost your E-E-A-T, your brand will be the first name in your customers’ minds, as well as the rankings.
Google loves a local business and with the right SEO strategy in place, local users will find a place in their hearts for you too. Contact us today for local Search Engine Optimisation services that will really put your business on the map!