United States
SEO Audit
With Google becoming increasingly ruthless in its approach to ranking websites, working with an SEO audit agency is vital if you want to maintain a clean bill of digital health – and a prominent position in the search engine results.
We carry out periodic audits as a matter of course for all of our retained clients, but a comprehensive SEO audit is our usual starting point.
We’ll cover everything from quick wins and simple-to-implement improvements to complex structural issues that are holding your website back.
Working with an SEO audit agency to review your website can benefit your business by:
- Identifying both major and minor issues that could be impacting your website’s success
- Ensuring search engines have the best chance of crawling and indexing your website smoothly
- Creating a more effective user experience to boost conversions
How does an SEO Audit work?
A website audit is an inspection of the inner workings of your site, its current issues and its areas for potential. Exactly what this entails depends on your needs, but its backbone is usually formed of a general site health audit covering technical issues such as hosting, server issues, speed and accessibility.
Carrying out an SEO audit is vital if you want your digital marketing strategy to perform to its full potential. It will give you a better understanding of your site history and background, helping you to learn from your mistakes and replicate your successes.
What does an SEO audit cover?
We’ll use industry-tested tools combined with our experience and knowledge to analyse your site and determine the best course of action. We will then collate all our findings in a clear, easy-to-read report, share our observations and consult closely with you to discuss their wider implications.
Some of the areas an SEO audit will review include:
- Keyword targeting - is your website targeting keywords that find your audience and help them convert?
- Page speed - is your website responsive and quick to load? If not, what’s causing it to lag?
- Responsiveness and mobile experience - is your website translating effectively across devices?
- On-page optimisation – does your website have optimised content, metadata, headings, imagery and linking?
- Redirects – do you have any redirect chains or loops? Are any pages 404ing?
- Navigation – is your website easy and intuitive to navigate?
- Competitor analysis – what are your competitors doing? Is there anything you’re missing out on?
If you think your website could perform better or have more effective targeting, please don’t hesitate to get in touch with us to discuss how an SEO audit agency could help your business.