We are in the day and age of social media music stars rising left, right and centre. It can’t go unmentioned that these giant platforms are providing us with some of the biggest artists on the scene today.
You’ve most likely already seen a new music artist growing rapidly on social media, often with a sleek looking profile, and thousands of followers, but what you don’t know is that these artists are following simple steps to maximise their online music outlet, and get the most exposure on their projects possible.
In this post I’ll be covering 4 key ways to make the most out of your social media presence as a music artist, including how to professionally style your profile, how to boost exposure by tactfully using social media ads, and the importance of creating ties within the music industry, as well as collaborating with other artists. Finally, important tips will be given on how to crack YouTube’s algorithms to get the best results.
Establishing Your Online Image
The first key step is to separate your online presence from a personal profile to an artist profile. This will not only help you become recognised as an artist in the social community, but will convey to any current followers that this is a serious goal you are setting to achieve- not just a hobby you’re dabbling in every now and again.
Create a personalised theme; this can be a brand that you as an artist associate with, making you more easily recognised by online audiences.
A theme can come in many forms, from a unique artist name, a logo, or even a colour that you want to run with as you venture towards to the top of the music game (am I the only one that thinks of Prince whenever I see purple?).
Advertising Musical Projects On Social Media
One of the main reasons social media advertising is overtaking other marketing methods is the accessibility it gives artists to a huge and active user base. Think about it; do you know many people under the age of 60 without Facebook or Instagram? (And we all have that one older relative that we wish didn’t…). Nonetheless, these people provide a huge potential audience for your music, leaving you with the challenge of getting them to notice your promotions; this is where social media PPC can become your new best friend!
It can be difficult to create an effective advert for thousands to see if you haven’t the professional marketing experience, or if you don’t know what kind of audience to target for the best results. Establishing and managing a successful pay-per-click social media campaign is something we here at Zelst specialise in; we offer effective social PPC marketing that is fully customised to the client’s needs; no cookie cutter adverts here! After all, teamwork is key… you handle the musical creativity and we’ll sort the promoting.
Branching and Networking
Act, react and (most importantly of all) interact. If you see another artist making their way on social media and you like what they’re doing, let them know! Creating connections and positive ties is what fuels strong music careers. Along with this people will see your positive comments and be drawn to your good energy, helping to create a larger audience for your own musical pursuits.
Recently, I myself was added to an Instagram group chat. At first, I didn’t know why, but soon I realised the genius of it. The chat had been created by an up and coming UK rap artist and was simply titled ‘promotion’. People from all over the UK were involved and actively sharing their new projects in the chat, which was conveniently filled with their exact target market; people that enjoy urban music, along with other music artists from this genre. The chat also provides a middle ground for artists to negotiate promoting each other’s music and hosting live events. Simply put, if you network as much as possible within your community, any friends you make will also be supporters that can help you reach your goal.
The number of upcoming artists is abundant, and being seen in the crowd difficult. However, as the old saying goes ‘two heads are better than one’. Reach out to like-minded artists that you appreciate and enjoy, and collaborate with each other on a project. You’ll share ideas to create a more impactful project whilst drawing two fanbases to one place, further increasing the exposure of your songs!
Getting Your Music Recognised on YouTube
The social platform most notorious for turning budding musicians into global artists is YouTube. As the world’s second largest search engine, and full of listeners actively searching for music, this is no surprise. Just like any other search engine, getting found is directly linked to topping the search results, and this is where SEO comes into play. YouTube has a criterion of needs that it loves to promote. For example, 10 minute long videos which keep their audience captivated often outperform their shorter, 2-3-minute counterparts. So rather than posting a short music video, and hoping it gets seen, it may be worth including the filming process and behind the scenes footage. This will not only appeal to YouTube’s algorithms, but also to people interested in music production, and can further help you build your image through the character you portray in your video.
Professionalise your social media image to showcase yourself as the artist you want to be. Use advertisement to broaden your reach and gain a larger following. Reach out to other artists and leave feedback until you have close connections to collaborate on projects with, and finally, make the social media algorithms work for you to create optimal content which will help you get recognised. Once you have actioned these simple but necessary steps, you’ll be on your way to becoming the social music master you set out to be… well, as long as your music is any good!