Whether you’re blogging for your own business or for your clients, continuously coming up with new and fresh content to keep your readers, followers and fans engaged can be difficult. Not sticking to your content strategy because you are struggling to create engaging content will not be good for you or your business. So is there an easy way to share other people’s content legally? Find out below.
Content Curation and Citing Content Legally
Content curation is the process of finding existing content that is relevant to you and your target market and then sharing it with your audience online. Rather than creating every piece of content from scratch you can add other people’s content into the mix. So what are the benefits of content curation?
- You can demonstrate your expertise
- You can offer your audience something valuable
- Build a relationship with other businesses in your industry
When sharing someone else’s work it is important to remember these four points to ensure you are citing the content legally:
- Make it easy to find the right content – With the amount of articles that are published every day, sorting through and finding the right piece of content to share is the hardest part. Follow relatable businesses on social media and sign up for weekly/monthly emails so you get the most relevant content that you can then share.
- Offer your perspective – Even when your sharing content that is relevant to your industry don’t just share the information with no context. Ask a question within your post or summarise the information in the post, this shows the reader that it will be useful content that is actually relevant to them.
- Give credit to the author – sharing someone else’s content can be a great way to start relationships with other businesses. Don’t miss out on the opportunity to connect with other content creators. If you are sharing the content on social media don’t forget to include links to the author’s site and the original piece of content. No matter what social networking site you share the content with if you acknowledge the creator they will receive a notification. If people see you using their content they are much more likely to interact with you.
- Encourage others to share – the great thing about sharing content, is that it’s contagious. Your readers will appreciate you sharing more than just your own content and they may also perceive your business of more trustworthy because you’re focusing on more than just self-promotion.
So How Do I Acknowledge the Creator of the Content Legally?
Blogs – Within blogs always link back to the original post when you can.
Social Media – Most social media sites provide you with a way to link back to the original piece of content.
Images – With images I would firstly recommend using your own original images. If you do want to use someone else’s images make sure you have gained their permission before you publish the content. You can also use images that have a Creative Commons licence.
For more information on how to acknowledge the creator check out this blog post from Hubspot.
When you create your marketing strategy or more specifically a social media strategy make sure you include at least one piece of content within your plan to be shared throughout the week (only use a trustworthy source that will be relevant for your user). Striking the right balance between original and existing content will strengthen your online presence and help you build loyal relationships with both your audience and other businesses within your industry.