WHAT IS INBOUND MARKETING?
The way we buy (and sell) is changing. With a whole world of information at our fingertips, the days of door-to-door sales and cold calling are numbered. Today, selling is a subtle art – and this is where inbound marketing comes into play.
Rather than putting your business in front of the customer, it’s about getting the customer to come to you. Subtly crafting an experience that takes their entire journey into account, from the research stage to the final purchase and beyond. Empowering the customer by letting them take control.
When you go on to exceed their expectations with your killer web presence and delightful service, that’s when the magic really begins. Cue the social media love, five-star reviews and word of mouth recommendations, and abracadabra! Your customer has become your salesperson.
HOW DO WE DELIVER IT?
We’ll thoroughly research your business and demographics before developing a heavily targeted, fully integrated strategy to capture and hold potential customers’ attention at every stage of the buying process. More often than not, this journey is long, convoluted and impossible to predict, as the tale of Joe Bloggs demonstrates.
Joe starts out with little idea of what he wants and no knowledge of the brand. As his understanding grows, so his trust increases, until he decides not only to buy from the company, but also to upgrade to a higher ticket product. He even resolves to tell his mate.
The shop doesn’t rely exclusively on one medium to cajole customers into buying its products. Using the company blog, social media, Google Shopping and website, their clever marketing team has crafted a seamless experience culminating in an irresistible call to action. Had they failed to address any one of these areas, Joe would have probably ended up going elsewhere.
At Zelst we treat inbound marketing as a delicate ecosystem. Content is carefully coordinated across various relevant channels to attract, delight and convert your Joe Bloggs, and all activity is closely monitored to ensure that he is not losing interest at any stage of the buying process.
Digital marketing and SEO is an art form and Zelst are masters of their craft.
We have worked with the Zelst team on our various projects designed to improve our rankings in search, keyword performance, ROI within AdWords and shopping feeds. We have found that they continually search for every opportunity to improve our standings within our very competitive market. We can focus on the day to day running of our business needs, whilst knowing they are quietly achieving fantastic results that help us achieve our marketing goals.Stuart Garrard
HOW DOES INBOUND MARKETING BENEFIT YOU?
Giving the customer the reins and tailoring each stage of the buying process to them is the best way to make sure they develop a genuinely loyal relationship with your brand.
This is so much more valuable than making a quick sale through invasive traditional marketing techniques. Put yourself in the customer’s shoes: who would you sooner trust, a company blowing its own trumpet or a fellow consumer?
If you’re still unconvinced about the real benefit of inbound marketing, this might just sway you: “Inbound marketing costs 62 percent less per lead than traditional outbound marketing.” HubSpot