Inbound Marketing

The way we buy (and sell) is changing. With a whole world of information at our fingertips, the days of door-to-door sales and cold calling are numbered. Today, selling is a subtle art – and this is where inbound marketing comes into play.

Rather than putting your business in front of the customer, it’s about getting the customer to come to you. Subtly crafting an experience that takes their entire journey into account, from the research stage to the final purchase and beyond. Empowering the customer by letting them take control.

Zelst are experts at helping you to use Social Media effectively to connect, engage and develop a relationship with your audience. With over two decades of extensive experience, training and expertise, a commercial focus, a proven track record of success and a particular set of skills, Zelst are ideally positoned to be your perfect partner and deliver the ultimate Inbound Marketing for your organisation.

CASE STUDY

How to grow a business through a PPC conversion model

How we delivered a Return on Ads Spend (ROAS) of over 11 for our ecommerce client in the wig industry and achieved over 94% annual sales growth through biddable media.

%

average organic traffic growth across clients

%

average increase in search visibility

%

average revenue growth across clients

What is Inbound Marketing?

At Zelst we treat inbound marketing as a delicate ecosystem. Content is carefully coordinated across various relevant channels to attract, delight and convert customers, and all activity is closely monitored to ensure that he is not losing interest at any stage of the buying process.

Giving the customer the reins and tailoring each stage of the buying process to them is the best way to make sure they develop a genuinely loyal relationship with your brand.

This is so much more valuable than making a quick sale through invasive traditional marketing techniques. Put yourself in the customer’s shoes: who would you sooner trust, a company blowing its own trumpet or a fellow consumer?

If you’re still unconvinced about the real benefit of inbound marketing, this might just sway you: “Inbound marketing costs 62 percent less per lead than traditional outbound marketing.” HubSpot

let's work together

Get in touch today and discuss your plans and objectives with a specialist.