WHAT IS ANALYTICS?
Good. Now, you’ll already be well aware that there’s no point in throwing cake at the wall and hoping it sticks. If you’re dedicating money, time and resources to digital marketing, naturally you’ll want to make sure it’s paying off. And of course, this is where our analytics services come in.
Thorough analysis can give you detailed insights into what’s working and what isn’t. These are instrumental in refining your digital strategy and making informed decisions for the future. But with such a vast catalogue of metrics at your disposal, it’s not always easy to figure out what you need to measure and why, nor how the results should be interpreted.
HOW DO WE DO IT?
Things like how many visitors you’ve had, how they found your site, how long they stayed and how many of them made a purchase or enquiry. How your keywords are performing, how many people are linking to your site and how people are engaging with your brand on social media.
Other data of particular interest and relevance to your business will be included as required. Once a month we’ll email you a summary of our findings, comparing historical and benchmark trends and sharing our interpretations with you. We can also investigate specific areas where you require more detailed information or undertake specific investigations into things that are concerning you or where you need a more comprehensive report.
And most of us are analytics certified and have the badge to provide it, so you know we’re not just making it all up!
Rather than just throwing numbers at you, we’ll work closely with you to make sure you understand what they mean and which areas are significant. This helps you to track your online presence and ensure that our activities are proving successful in meeting your SEO, SEM, inbound marketing, business and marketing goals.
BENEFITS OF OUR ANALYTICS SERVICES
Monitoring your website’s performance also helps us internally by enabling us to identify what works and what doesn’t. This means that we are able to continually refine our approach in accordance with your business objectives and evolving SEO best practices.
This in turn means more leads and sales for your money and, allowing for external (e.g. seasonal) factors, measurable growth in ROI month on month and year on year.