Although it may seem new, collaborative avenues with influential individuals have been used within the advertising industry for decades. The influencer marketing industry is expected to grow to $13.8 Billion (£10 bn) in 2021, proving itself to be an incredibly valuable PR tool.
With Zelst’s background in social media strategy and our experience in outreach, we’re well-versed in the digital sphere. As a specialist SEO and influencer marketing agency, we’re passionate about building valuable connections that help you maximise ROI, build consumer trust, increase brand awareness and expand your brand personality.
With decades of digital experience in social media and outreach and a proven record of client satisfaction, we’re confident to partner with you to build, launch, maintain, analyse and optimise your campaign with our influencer marketing service. Working across multiple sectors, we can find influential people within your industry to help amplify your marketing efforts.
What is influencer marketing?
Influencer marketing refers to the process of building social relationship assets with influential digital presences to achieve marketing objectives collaboratively. Partnered with our social media team and our influencer outreach service, influencer marketing helps to ensure your PR strategy is multi-faceted so you can maximise your growth and online presence.
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“A great team to work with who took our initial requirements and enabled a professional, effective solution to market. Highly recommended!”
David Laschke, General Manager
How we Increased Organic Traffic by 1,353% with Content
Read how we developed a content strategy for our client in the wig sector and achieved SERPs domination.
As well as an increase of 1353% in organic traffic, we also improved domain authority by 165%, search visibility by 216% and contributed to an increase of 120% in revenue in 3 years.
What are the benefits of using influencer marketing?
Build an Engaged, Loyal Community
Influencers offer an angle that brands cannot achieve with traditional social media efforts. Our influencer marketing service involves our experts collaborating with individuals who are popular within their niche due to their expertise and authority. Teaming up with them can instil greater brand trust and loyalty, helping you build a community of engaged buyers.
Build Upon Your Brand Personality
Brands can use influencer marketing to amplify brand awareness, promote products, introduce themselves into different markets, or align brand values with personalities. Positioning yourself alongside an influencer whose values and morals align with your brand ethics helps to solidify your brand voice.
Create Meaningful Connections
Using our specialist software and our influencer outreach services, we can identify influencers that best represent your brand, create valuable content and have excellent perceived authenticity. Aiming to build long-lasting relationships with assets, we value longevity, prioritising trustworthiness and genuineness. We work across multiple platforms, predominantly using Instagram, Tik Tok, and YouTube.
Strengthen Your Brand Awareness
Over 65% of the UK hold active social media accounts, with the average mobile user spending almost 2 hours a day on social media, so it’s an obvious place to establish your brand and promote brand awareness. By working with an influencer marketing agency to start your influencer campaign, you are accessing a large, engaged audience that you wouldn’t otherwise be able to tap into.
Take Advantage of The Highest Return on Investment of All Marketing Channels
With one of the highest ROI’s of any media advertising channel, you can’t argue with an average ROI of $18 for every $1 spent. Additionally, the SEO benefits are huge. Using influencers to share content from your website and blog helps maximise traffic and links back to your site. This can contribute to a more prominent position in the SERPs, helping you to be seen and get found online by new customers easier. Our influencer outreach services support with link building to maximise SEO benefits and maximise digital PR.
Our Influencer Marketing Service
As a specialist SEO and influencer marketing agency, we offer a range of services from organic and paid social through to PPC, ensuring that your campaign receives a full-service approach. From ideation of creative concepts to campaign performance analysis, our influencer marketing service team takes care of everything, so you don’t have to.
Together, we will develop a strategy to suit your short and long-term goals based on your key objectives outlined with the influencer marketing service team at the beginning of your journey.
We have access to a large database of influencers at our disposal using our specialist talent matching software. We fully vet influencers to make sure they are perfect for your brand and will drive engagement with your target audience.
3. Content Marketing
With a background in content that has SEO at its core, we’re experts in bringing your product or service to life online. Our authentic and genuine approach ensures your campaign is based on storytelling, not advertising.
4. Social Media
Our team comprises of social media and paid media specialists, so we know how to work our way around a great Instagram ad. Collaborating with specialist teams to support the influencer marketing service ensures your campaign yields the best results possible.
5. Outreach and Link Building
To support your influencer marketing campaign, we use digital PR methods to make sure people talk about your brand for many months after launch. Our influencer outreach service team build relationships with journalists and publications, resulting in links back to your campaign, increasing visibility and links to your website.
6. Multi-Channel Approach
Tik Tok, Facebook, Instagram, Twitter, LinkedIn or YouTube – you name it. We’re well-versed across all social platforms to advise which spaces suit your campaign the best.
7. Campaign Management
Our team is on hand to manage and optimise your spend, with social media, outreach and paid social specialists to offer expertise.
8. Performance Analysis
Based on objectives and KPIs decided at the very beginning, we strive throughout for success. Progress is measured from start to finish to provide you with insights that speak volumes.
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