April is our talented Head of Content, who is responsible for managing the ideation, creation and promotion of digital content for our clients. April spent eighteen years living in Singapore before attending Newcastle University to study Geography, in which she achieved a First Class Honours degree.
In her current role, April develops content strategies to help drive organic visibility, traffic and revenue for a diverse range of clients in a number of sectors and industries. Alongside strategy development, April creates content to help drive performance and manages the development of the content team.
April proofs and edits content with a razor sharp attention to detail, and uses her organisational skills to ensure strategies are rolled out efficiently. These skills, alongside her knowledge of SEO, enables her to monitor the performance of content and provide actionable insights to further drive the success and growth of online campaigns.
Whilst living in Asia, April developed a passion for travel and spent most of the year after her graduation exploring New Zealand, Australia and Fiji. Out of the office, April enjoys watching films and heading to St James’ Park to witness Newcastle United winning matches (no longer a rare occassion!).