With a degree in Asia Pacific Studies and Chinese from the University of Leeds, alongside an enriching study abroad experience at Shanghai Jiaotong University in China and NSYSU in Taiwan, Iman has gained a unique perspective on East Asian cultures and how they influence trends, behaviours, and communication.
This understanding of diverse cultural perspectives has been invaluable in her career at Zelst as a Digital Marketing Assistant, where she leverages insights from different cultures to craft strategies that resonate with various audiences.
When she is not working, you can find her playing netball, enjoying long walks and perfecting her at-home matcha and chai brewing.
