United States
Jordan took up a marketing course while studying Sports and Exercise Science at the University of Derby and hasn’t looked back since.
Joining Zelst in 2022 as a Marketing Assistant, Jordan progressed to a PPC and SEO Specialist, where he gained valuable skills in data analysis, consumer behaviour, keyword research and more. Now, as a Senior PPC Specialist, Jordan helps to drive effective and efficient PPC campaigns for our clients, maximising Return on Ad Spend and rigorously monitoring performance.
Working alongside SEO and Content, Jordan enjoys optimising PPC campaigns with the whole customer journey in mind. He ensures that, when customers land on a website through targeted ads, they receive the information they intend to find. Alongside this, Jordan is excellent with numbers, using budget pacers and data to ensure campaigns are working as efficiently as possible. To date, learning about audiences has been his favourite part of PPC - using keywords, audience segments and interests to place ads in front of the target audience for each of our clients.
In his spare time Jordan can be found swimming, running and cycling in preparation for triathlons and other athletic events. He also enjoys football and gaming, as well as *claiming* to be the funniest person at Zelst!
