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Delivering Exceptional Growth and achieving Outstanding ROI through SEO, Content and Biddable Media

As we celebrate almost reaching the end of what seems the longest month of the entire year, we want to take a moment to look back on what Zelst have achieved for our clients during 2018.

Looking Back on a Year of Growth

It’s been a busy year for Zelst and following our move towards the end of 2017, not only has our office space and team grown, our client accounts have seen significant growth throughout 2018 too.

We have added to our client portfolio throughout the past year and alongside our work within the retail, construction, health, fashion and education sectors, we have now moved into home and gardens, food and engineering sectors too.

Our ethos remains that every client we work with has our undivided focus and expertise so that we can propel them to be the leader in their market, and ensuring that we do not work with a client who could potentially compete with an existing client in the same sector or create a conflict of interest. That’s why our work is so exciting and varied as we continue to deliver exceptional growth for ambitious businesses and achieve an outstanding ROI through all our core digital marketing services of SEO, content and biddable media.

Organic and Paid Growth Highlights 2018

Organic Search and Content

Zelst deliver exceptional growth for ambitious businesses and achieve an outstanding ROI through SEO, Content and Biddable Media. We can talk about how successful we have been over the past year but that doesn’t mean an awful lot without the numbers to prove it. That’s why we have outlined our key figures from 2018 to show you how much of a difference we have made for our clients and their businesses.

  • Average organic traffic across our client portfolio grew by 75.45%.
  • Average search visibility, based on the percentage of clicks from organic ranking positions of a target keyword list of Zelst Clients improved by 217.7%

Biddable Media (PPC and Paid Media)

Our Google Ads and Bing Accredited biddable media team is building impressive growth for all our clients and they have been awarded specialisations in Search Advertising, Mobile Advertising and Shopping Advertising throughout the last year. Visit our Google Partners page to see a full overview of Zelst’s Google Ads skills and expertise.

Here is a quick run-down of improvements that we have made and stats on Client biddable media/Paid campaigns that we have taken over from our clients’ previous partner agencies:-

  • Average Position increased by +68.2%
  • Click Through Rate Improved by +341.3%
  • Conversion Rate Increased by +96.8%
  • Cost Per Conversion Reduced by  85.1%
  • Search Impression Share Improved by +238.7%

During the last year we have achieved an average Return on Ad Spend (ROAS) of 6.254 for our Ecommerce accounts, across a range of challenging markets, meaning that every pound spent has generated £6.25.

During 2018, we have seen an average revenue growth across our clients of 89% and seen an average Client return on investment with Zelst of a whopping 279%.

So, what’s next for Zelst in 2019?

We’re proud of our achievements and are committed to building extraordinary campaign performance based on understanding every client challenge and objective and delivering growth based on experience, expertise and strategy.

We love to share our knowledge through our blog, filled with the latest digital insight from our in-house experts. Our expertise can also be accessed in the latest of our series of digital doctor seminars, giving you the opportunity to ask questions regarding your online presence and hear them live from our Managing Director (and Digital Doctor) Peter.

Finally, we have the return of our online lead generation live event at the end of February at our offices in central Harrogate. Following the success of our Google Partner event last year, we are presenting a series of talks on how to successfully gain leads online via SEO, content and biddable media. Book your place at the event for free industry knowledge and expertise (with a breakfast thrown in too). Hurry, spaces are filling up fast and we only have a limited of seats left available.