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As founder and managing director of the company, Peter has a strong, all-consuming passion for digital marketing and delivering results for clients.

Prior to establishing Zelst Ltd in 2005, he spent six years developing a successful online florist business, which grew and blossomed through the DotCom bubble of the late nineties and early 2000s. With a wealth of experience behind him, he set about helping other businesses grow and flourish online.

Peter has an MBA with distinction from Leeds University Business School, is Google and Bing Certified and takes boring to a whole new level, with a wit and sparkling conversation that has been proven to cure insomnia in nine out of ten cases. A father, dog owner and Leeds United supporter, Peter spends his weekends walking and vainly attempting to train his dog, operating a taxi service for his three daughters and sharing in the triumphs (and occasional failures) of his favourite football team.


Why has Google AdWords Become Google Ads?

A Quick Overview of the Google Ad Product Rebrand Over the last month, Google has phased in a rebrand of its core advertising brand and source of much of it's income, Google AdWords and introduced a new logo for its newly named successor, Google Ads. The change was...

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