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ppc management

WHAT IS PPC?

PPC can be worth its weight in gold, or it can burn a hole in your pocket. PPC (pay per click) advertising is one of the fastest and most reliable ways to get your website found. However, it’s also easy to get lost in the crowd and many businesses have spent a small fortune with little or no return.

Paid text ads can be recognised by their green ‘Ad’ icons and appear at the top and bottom of the search engine results pages. The advertiser is charged every time someone clicks on a link to their site. Google Shopping ads appear to the top right of the search engine results and typically feature a photo, the name of the product, its price and the supplier.

In addition, display and video ads may be placed across relevant third party websites and in front of specific social media audiences to increase a brand’s exposure. The latter can also be targeted with sponsored status updates, tweets and so on.

HOW DO WE DELIVER IT?

As an official Google AdWords partner, you can rely on us to run your paid advertising in an efficient manner that helps you get the most possible bang for your buck. Using the latest analytical tools, we’ll continually monitor, adjust and manage your campaign to maximise ROI.

We’ll research your target customers, figure out how they are searching for you and tailor your PPC campaigns to suit. Everything from the keywords that we target to the copy used in ads and on landing pages will be carefully customised to optimise for conversions, and once live we’ll keep a close eye on your campaigns and eliminate any activity that falls short of achieving your goals.

Not only does this ensure that your pay per click advertising delivers the best possible results; it also helps create a model of what can be achieved for each and every pound that you spend.

We have worked with Zelst for the past six years and during that time they have built and managed a successful digital strategy for our business with their work in SEO, PPC and Content. Zelst joined us in the early days of our online trading journey and helped us build an online presence from the ground up. During that time, traffic to the site has more than quadrupled, organic search traffic has more than tripled, our conversion rate has doubled and revenue has increased by over 1000%.

Richard Newson

Finance Director, Housing Units

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HOW DOES PPC BENEFIT YOUR BUSINESS?

Paid ads now dominate the search engine results. A user may now see as few as two natural (unpaid) results in a standard, desktop size browser window. Google is continually introducing new features to sell more advertising help users find exactly what they’re looking for.

We’re not going to pretend it’s easy money. There’s no such thing as earning a quick buck from PPC. We understand that as a business owner, you already have enough on your plate without having to do this complex and time-consuming work all by yourself.

So take a step back and leave it to us, and we’ll make sure that your paid advertising campaigns deliver the results that you need.

GOOGLE SHOPPING OPTIMISATION

Google Shopping Optimisation offers an excellent opportunity to maximise exposure and reach out to even the least internet-savvy of consumers.

DISPLAY ADVERTISING

Display Advertising is incredibly useful for many businesses. It allows you to reach new, unfound customers and tell them about your product or service.

DIGITAL REMARKETING

Digital Remarketing is designed to recapture the attention of customers who came close to converting but for various reasons left the buying process.

PAID SEARCH OPTIMISATION

Optimising your account ensures there is low wastage across your campaigns and that you are squeezing every bit of potential from your budget.

GOOGLE ADWORDS MANAGEMENT

Managing your account effectively leads to a more efficient campaign increasing your click-through rate and conversions.

BING ADS MANAGMENT

Bing is a dark horse in the search engine industry with many advertisers underestimating its ability and overall reach.

Don't throw your money down the drain.

Give competitors a run for their money instead and get in touch.