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BING ADS MANAGEMENT

WHAT IS BING ADVERTISING?

Bing often slips people’s minds when they think of advertising. Many people question why use Bing when there’s Google, however Bing has improved its rankings over the years and now has a 20% market share of the search engine industry so ask yourself, why would you spend 100% of your PPC budget with Google when 100% of your market is not there?

Bing charges on average 78% less per click in comparison to Google and as it is less competitive than Google, you can certainly get a lot more bang (or bing!) for your buck. Managing your Bing Ads is important to ensure you are targeting your correct audience with the best keywords.

HOW DO WE DELIVER EFFECTIVE BING ADVERTISING?

Understanding how to optimise and manage Bing advertising is something which we pride ourselves on. Our Bing accredited professionals will research your current keywords and compare them with other relevant search terms to seek out opportunity and provide clear focus for your account. Once we have structured and detailed keyword list, we will begin creating ads to make sure you stand out from your competitors.

Our research strategies will provide us with key information on your target demographic and allow us to tailor adverts to appeal to those customers. From there, we will monitor your account closely and update and refine where appropriate. Landing pages will be improved to increase traffic and reduce your bounce rate and conversion tracking will be put into place so we know what works and what doesn’t.

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HOW DOES BING BENEFIT YOU?

Bing is a dark horse in the search engine industry with many advertisers underestimating its ability and overall reach. By tightening and refining your Bing account, your click-through will improve which will lead to a higher rate of possible conversions. Bing reporting shows trends and statistics each month so you know where to improve to send your Bing account in the right direction.

PPC

PPC (pay per click) advertising is one of the fastest and most reliable ways to get your website found.

GOOGLE SHOPPING OPTIMISATION

Google Shopping Optimisation offers an excellent opportunity to maximise exposure and reach out to even the least internet-savvy of consumers.

DISPLAY ADVERTISING

Display Advertising is incredibly useful for many businesses. It allows you to reach new, unfound customers and tell them about your product or service.

DIGITAL REMARKETING

Digital Remarketing is designed to recapture the attention of customers who came close to converting but for various reasons left the buying process.

PAID SEARCH OPTIMISATION

Optimising your account ensures there is low wastage across your campaigns and that you are squeezing every bit of potential from your budget.

GOOGLE ADWORDS MANAGEMENT

Managing your account effectively leads to a more efficient campaign increasing your click-through rate and conversions.

Don't look a gift horse in the mouth.

Use bing to unlock a hidden hive of opportunity for your business.