BING ADS MANAGEMENT
WHAT IS BING ADVERTISING?
Bing often slips people’s minds when they think of advertising. Many people question why use Bing when there’s Google, however Bing has improved its rankings over the years and now has a 20% market share of the search engine industry so ask yourself, why would you spend 100% of your PPC budget with Google when 100% of your market is not there?
Bing charges on average 78% less per click in comparison to Google and as it is less competitive than Google, you can certainly get a lot more bang (or bing!) for your buck. Managing your Bing Ads is important to ensure you are targeting your correct audience with the best keywords.
HOW DO WE DELIVER EFFECTIVE BING ADVERTISING?
Understanding how to optimise and manage Bing advertising is something which we pride ourselves on. Our Bing accredited professionals will research your current keywords and compare them with other relevant search terms to seek out opportunity and provide clear focus for your account. Once we have structured and detailed keyword list, we will begin creating ads to make sure you stand out from your competitors.
Our research strategies will provide us with key information on your target demographic and allow us to tailor adverts to appeal to those customers. From there, we will monitor your account closely and update and refine where appropriate. Landing pages will be improved to increase traffic and reduce your bounce rate and conversion tracking will be put into place so we know what works and what doesn’t.
HOW DOES BING BENEFIT YOU?
Bing is a dark horse in the search engine industry with many advertisers underestimating its ability and overall reach. By tightening and refining your Bing account, your click-through will improve which will lead to a higher rate of possible conversions. Bing reporting shows trends and statistics each month so you know where to improve to send your Bing account in the right direction.