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DIGITAL REMARKETING

WHAT IS DIGITAL REMARKETING?

Digital Remarketing is designed to recapture the attention of customers who came close to converting but for various reasons left the buying process. Perhaps their webpage crashed, connection failed or they simply became distracted so their intention to buy was compromised- close but no cigar. Digital Remarketing specifically targets people who have already visited your site and are familiar with your business.
Digital Remarketing helps customers take a stroll down memory lane to finish their purchase and return to your website. Digital Remarketing can be used on a range of different platforms such as social media and content platforms. If you often find products or services you are interested in popping up alongside an article or news story you happen to be reading and wondered “how can my computer read my mind” don’t panic- it’s just the psychic power of remarketing.

HOW DO WE DELIVER EFFECTIVE REMARKETING?

Firstly, we use your website landing pages to tag a customer’s journey through the buying process, gaining valuable data and insight. From the data that is collected, we can create tailored remarketing lists to achieve your specific advertising goals.

For example we could create a ‘basket abandoners’ remarketing list which would target customers who added items to the basket but left the checkout process before purchasing. We will then design an advert to grab their attention and encourage customers to return to your site, pick up that basket and complete their purchase.

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HOW DOES REMARKETING BENEFIT YOU?

Remarketing ads can include graphics and your logo to increase brand awareness as well as encourage customers to click through to your site. With the help of remarketing lists, we can also create targeted ad copy which will treat customers as individuals instead of using a generic marketing message.

Digital Remarketing campaigns usually have a higher click through rate than conventional display advertising and a much higher conversion rate as the people you are targeting are already familiar with your product or service and are therefore more likely to convert once we’ve given them that little reminder of why they were there in the first place.

PPC

PPC (pay per click) advertising is one of the fastest and most reliable ways to get your website found.

GOOGLE SHOPPING OPTIMISATION

Google Shopping Optimisation offers an excellent opportunity to maximise exposure and reach out to even the least internet-savvy of consumers.

DISPLAY ADVERTISING

Display Advertising is incredibly useful for many businesses. It allows you to reach new, unfound customers and tell them about your product or service.

PAID SEARCH OPTIMISATION

Optimising your account ensures there is low wastage across your campaigns and that you are squeezing every bit of potential from your budget.

GOOGLE ADWORDS MANAGEMENT

Managing your account effectively leads to a more efficient campaign increasing your click-through rate and conversions.

BING ADS MANAGMENT

Bing is a dark horse in the search engine industry with many advertisers underestimating its ability and overall reach.

Don't let your business go in one ear and out the other.

Refresh their memory with a refreshing digital remarketing strategy.