WHAT IS DIGITAL REMARKETING?
HOW DO WE DELIVER EFFECTIVE REMARKETING?
Firstly, we use your website landing pages to tag a customer’s journey through the buying process, gaining valuable data and insight. From the data that is collected, we can create tailored remarketing lists to achieve your specific advertising goals.
For example we could create a ‘basket abandoners’ remarketing list which would target customers who added items to the basket but left the checkout process before purchasing. We will then design an advert to grab their attention and encourage customers to return to your site, pick up that basket and complete their purchase.
HOW DOES REMARKETING BENEFIT YOU?
Remarketing ads can include graphics and your logo to increase brand awareness as well as encourage customers to click through to your site. With the help of remarketing lists, we can also create targeted ad copy which will treat customers as individuals instead of using a generic marketing message.
Digital Remarketing campaigns usually have a higher click through rate than conventional display advertising and a much higher conversion rate as the people you are targeting are already familiar with your product or service and are therefore more likely to convert once we’ve given them that little reminder of why they were there in the first place.