WHAT IS DISPLAY ADVERTISING?
Display Advertising appears on third party websites, exposing your brand to potentially relevant audiences. Display adverts are delivered through various networks, the largest of which is the Google Display Network (GDN). The Display Network reaches over 90% of users worldwide and although it is a more passive form of advertising, it delivers results which pack a punch.
The Display Network uses a completely different set of rules to search as Display Advertising is trying to engage with customers who haven’t got their ‘shopping head’ on. You can submit image, video or text ads which are then selected to appear on websites which are contextually relevant. This targeting method allows your overall advertising reach to expand dramatically and bring in customers who otherwise may not have found your product or service.
HOW DO WE DELIVER EFFECTIVE DISPLAY ADVERTISING?
Firstly, we embrace our inner Sherlock and get to work on your current customer list, investigating customer thought patterns, geographic hotspots and frequently used keywords. We use all this information to understand the needs of your current customers and translate it into an effective marketing message for the customers who just haven’t met you yet.
We then design relevant, eye-catching ads which include your brand, marketing message and a clear call-to-action. We will always analyse how display advertising will fit into your overall digital marketing strategy and look for placements which will result in higher engagement and more conversions.
HOW DOES IT BENEFIT YOU?
Display Advertising is incredibly useful for many businesses. It allows you to reach new, unfound customers and tell them about your product or service. It is an advertising form which doesn’t irritate customers but appears alongside content which already interests them.
Display Advertising is also a great way to experiment and test ads to find your relevancy ‘sweet spot’. Stripping down your ads and making amendments is simple and less expensive, giving you complete control of your advertising without it costing the earth. All our display advertising campaigns are tailored to your business so that new, relevant customers will be queuing at the door.