GOOGLE SHOPPING OPTIMISATION
WHAT IS GOOGLE SHOPPING OPTIMISATION?
It’s just the ticket for luring in window shoppers. By appearing above the natural (unpaid) search engine results, Google Shopping ads offer an excellent opportunity to maximise exposure and reach out to even the least internet-savvy of consumers.
When someone searches for a product, Google selects the items from its database that best match their search query. This database consists of shopping feeds submitted by advertisers, plus relevant products that Google has discovered whist having a nosy round merchants’ websites. Clickable image links of those products then appear to the top right of the search engine results.
Ads are selected based on relevancy, quality and the copy that is used to describe them, plus the ‘bid’ price that is placed on them by the merchant. With diligent Google Shopping optimisation, advertisers can make sure they’re getting the greatest possible exposure for their money.