Google Shopping Optimisation

By appearing above the natural (unpaid) search engine results, Google Shopping

ads offer an excellent opportunity to maximise exposure and reach out to your

target consumers.

What is Google Shopping?

When someone searches for a product, Google selects the items from its database that best match their search query. This database consists of shopping feeds submitted by advertisers, plus relevant products that Google has handpicked from merchants’ websites. Clickable image links of those products then appear to the top right of the search engine results.

Ads are selected based on relevancy, quality and the copy that is used to describe them, plus the ‘bid’ price that is placed on them by the merchant. With diligent Google Shopping optimisation, advertisers can make sure they’re getting the greatest possible exposure for their money.

Google Partners

Zelst are long term Google Partners, specialised in Search Ads, Mobile and Shopping, with highly trained and experienced Google Certified specialists.

Visit Our Partner Page

Bing Partners

Zelst are long term Bing Ads Partners, with a team of highly trained and experienced, Bing Certified Professionals.

Visit Our Partner Page

Facebook Business Ads

Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.

YouTube Advertising

With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.

Average increase in conversions for new accounts over last year.

Average reduction in cost per conversion for new accounts last year.

Typical return on investment (ROI) achieved for our clients.

Strong Campaign Performance based on Experience and Expertise

Drawing on previous experience, in-depth research and rigorous analysis, we will help you promote your bestselling and/or high-ticket products whilst limiting wasted clicks on items that are not making the most of your spend.

We will optimise your Google merchant feed to ensure you appear in the most relevant results and you are in front of customers likely to convert. We’ll carry out extensive research to gain a better understanding of your target market, and following submission of your product feed, we’ll monitor and develop your presence on an ongoing basis. This will help you ensure that your brand and products are perceived in the best possible light and that any issues are dealt with promptly, before they become costly or harmful to your business.

The Google Shopping results feature a picture of the product, its price and the name of the supplier. For users, this offers a quick and easy way to search for products online, cutting browsing time and facilitating product comparison. For advertisers, the increased relevancy of the listings results in higher click through rates, lower bounce rates, higher rates of conversion, lower cost per click and a better ROI.

If you need assistance with your next Google Shopping campaign, let’s start a conversation.

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