What is Google Shopping Optimisation?

GOOGLE SHOPPING OPTIMISATION

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WHAT IS GOOGLE SHOPPING OPTIMISATION?

It’s just the ticket for luring in window shoppers. By appearing above the natural (unpaid) search engine results, Google Shopping ads offer an excellent opportunity to maximise exposure and reach out to even the least internet-savvy of consumers.

When someone searches for a product, Google selects the items from its database that best match their search query. This database consists of shopping feeds submitted by advertisers, plus relevant products that Google has discovered whist having a nosy round merchants’ websites. Clickable image links of those products then appear to the top right of the search engine results.

Ads are selected based on relevancy, quality and the copy that is used to describe them, plus the ‘bid’ price that is placed on them by the merchant. With diligent Google Shopping optimisation, advertisers can make sure they’re getting the greatest possible exposure for their money.

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HOW DO WE DELIVER EFFECTIVE OPTIMISATION?

We all know that window shopping is about having the right products in the right place at the right time. So that’s what we do. Drawing on previous experience, in-depth research and rigorous analysis, we will help you promote your bestselling and/or high-ticket products whilst limiting wasted clicks on non-core items. This will help you ensure that the products that you want to be found get found, and that you achieve the optimum return on your investment.

We will optimise your Google merchant feed to ensure you appear in the most relevant results as we don’t just want you appearing all over the shop. We’ll carry out extensive research to gain a better understanding of your target market, and following submission of your product feed, we’ll monitor and develop your presence on an ongoing basis. This will help you ensure that your brand and products are perceived in the best possible light and that any issues are dealt with promptly, before they become costly or harmful to your business.

HOW DOES IT BENEFIT YOU?

The Google Shopping results feature a picture of the product, its price and the name of the supplier. For users, this offers a quick and easy way to search for products online, cutting browsing time and facilitating product comparison. For advertisers, the increased relevancy of the listings results in higher click through rates, lower bounce rates, higher rates of conversion, lower cost per click and a better ROI.

As a relatively new addition to search, Google Shopping also offers a lesser-trodden path for businesses looking to improve their online presence. Whilst other advertisers have been struggling to find their feet on this new platform, we have already helped many of our clients perfect the art of window shopping and achieve an increase in revenue and overall profit through this channel.

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PPC

PPC (pay per click) advertising is one of the fastest and most reliable ways to get your website found.

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DISPLAY ADVERTISING

Display Advertising is incredibly useful for many businesses. It allows you to reach new, unfound customers and tell them about your product or service.

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DIGITAL REMARKETING

Digital Remarketing is designed to recapture the attention of customers who came close to converting but for various reasons left the buying process.

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PAID SEARCH OPTIMISATION

Optimising your account ensures there is low wastage across your campaigns and that you are squeezing every bit of potential from your budget.

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GOOGLE ADWORDS MANAGEMENT

Managing your account effectively leads to a more efficient campaign increasing your click-through rate and conversions.

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BING ADS MANAGMENT

Bing is a dark horse in the search engine industry with many advertisers underestimating its ability and overall reach.

Let us craft your kerb appeal.

Discover how we can help you increase revenue and polish up your online shop window.