Are you prominent in the paid search results?
Is your PPC giving you return on investment you expect?
WHAT IS A PPC AUDIT?
PPC campaigns require constant review, optimisation and refinement, that’s a given. However, a PPC audit digs deeper, goes back further and explores every nook and cranny of your account to improve its overall performance.
When you’re crafting creative ads, setting up sitelinks and placing bids in your campaigns a “set it and forget it” attitude just won’t do. A PPC audit is a comprehensive analysis of your campaigns to identify any issues which are affecting their performance and expose any areas of potential in your campaign structure to ensure your budget is being spent in all the right places.
HOW DO WE DELIVER IT?
A PPC audit can cover any number of issues and every audit is tailored to the individual goals of each business. First things first, downloading a search terms report will help us to find out exactly what customers are searching for and if the current keywords which are being used are sparking relevant interest. A search term report also give us an insight into potential keyword opportunities and directions in which we can take your campaign.
We then analyse ad content in greater detail. The content of every advert plays an essential role in grabbing the customer’s attention and enticing them to click through to the desired landing page. That’s why we comb through every ad to ensure every heading packs a punch and every call to action speaks to the right customers.
Next we take a seat on every landing page and analyse whether we are getting the experience we expect. Landing pages are vital in the conversion process as nobody wants to feel tricked into visiting a page they didn’t want to. We will analyse the picture quality, quantity and quality of content which appears on the page and the relevancy of that content to the ads you have created.
WHAT ARE THE BENEFITS OF A PPC AUDIT?
Google AdWords is a complex platform which requires regular refinement and optimisation and every choice you make impacts your campaign performance, so it’s important to get it right. A PPC audit highlights areas that require attention and provides information and insight into how customers are reacting to your campaigns.
A comprehensive PPC audit removes wasted spend from your campaign and creates a stronger platform for your service to stand proudly on. Our dedicated team of PPC experts are on hand to give your account the time and affection it craves so we can make sure you’re getting real value for money.
Keep your AdWords account in shipshape.
Book in a PPC audit and reap the benefits of a professional diagnosis. Get in touch using the contact form below.