Are you prominent in the paid search results?
Is your PPC giving you return on investment you expect?
WHAT IS A PPC AUDIT?
When you’re crafting creative ads, setting up sitelinks and placing bids in your campaigns a “set it and forget it” attitude just won’t do. A PPC audit is a comprehensive analysis of your campaigns to identify any issues which are affecting their performance and expose any areas of potential in your campaign structure to ensure your budget is being spent in all the right places.
HOW DO WE DELIVER IT?
We then analyse ad content in greater detail. The content of every advert plays an essential role in grabbing the customer’s attention and enticing them to click through to the desired landing page. That’s why we comb through every ad to ensure every heading packs a punch and every call to action speaks to the right customers.
Next we take a seat on every landing page and analyse whether we are getting the experience we expect. Landing pages are vital in the conversion process as nobody wants to feel tricked into visiting a page they didn’t want to. We will analyse the picture quality, quantity and quality of content which appears on the page and the relevancy of that content to the ads you have created.
WHAT ARE THE BENEFITS OF A PPC AUDIT?
A comprehensive PPC audit removes wasted spend from your campaign and creates a stronger platform for your service to stand proudly on. Our dedicated team of PPC experts are on hand to give your account the time and affection it craves so we can make sure you’re getting real value for money.