Change Mobility is the sister company of Beaucare® Medical, one of the UK’s leading suppliers to care homes and hospitals. Beaucare® prides itself on providing knowledgeable sales staff and an incredible aftercare service, which has been passed onto the Change Mobility team.
20+ years working in the healthcare industry means that Beaucare® can pass on huge cost reductions to their customers, and now Change Mobility has the same opportunity. Situated in the heart of Harrogate, Change Mobility’s showroom features innovative solutions to all mobility issues.
WHAT DO WE DO FOR THEM?
We continually monitor, adjust and actively manage their PPC campaign to maximise their return on investment.
A targeted SEO campaign which consisted of substantial on-page and site structure improvements to provide an improved visitor experience, customer journey and conversion process.
We have also devised a targeted and cost effective local SEO strategy to help potential customers in their area find their business and choose them over their local competitors.
HOW HAS IT BENEFITTED THEM?
145% increase in organic search traffic in the first three months of the campaign.
Change Mobility is a new site, set up by one of our competitors targeting a local market for a range of products and services which are highly competitive and which also compete with their parent company products and services. This requires a watertight local SEO strategy and a thoroughly researched keyword list to ensure we are targeting exactly the right people to increase conversions.
Peter Van Zelst