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[email protected] LLP design, fabricate and erect a high performance system of structural insulated panels (SIPs) for eco-friendly homes. They have been trading for 11 years and worked on a diverse range of projects all over the UK, from self-build homes to office blocks, and from extensions through to large architectural and development projects

Clays have extensive construction experience and are able to provide advice on virtually all aspects of the build to make sure everything comes together seamlessly. They are highly regarded in the industry for their meticulous and pragmatic approach to their work and take pride in their roots to never lose sight of their original goal: to carry out every job with the utmost of honesty, transparency and respect for their clients’ wishes.

WHAT DO WE DO FOR THEM?

seoA targeted SEO campaign which consists of improvements to the site structure, on-page architecture and continual technical optimisation. This provides an improved visitor experience, customer journey and conversion process.

pencilAn informative content marketing campaign which people can share and promote to maximise audience reach and which presents clays as the thought leader in construction.

add-contactAn engaging social media marketing campaign to promote the latest information from the industry and provide interaction and education for their target audience. This includes updating their audience on upcoming events and conventions which they can attend.

HOW HAS IT BENEFITTED THEM?

60% increase in organic search traffic over last 12 months.

35% increase in online enquiries.

A loyal partnership for 4 years.

Clays came to us more than 3 years ago, as they had lost their top ranking for their primary keywords and were losing traffic. We have slowly turned it around and widened their search visibility to a much larger range of terms, resulting in a massive growth in traffic over the last six months or so. We have also worked hard at improving theair lead generation and last year delivered a staggering 2000% increase in their conversion rate.

Peter Van Zelst
Managing Director
Zelst Limited

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