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THE JAPANESE SHOP

The Japanese Shop is the UK’s leading supplier of kimono, kokeshi dolls, lucky cats and origami. They also offer a unique and stylish range of Japanese wall art, prints and ornaments which have a universal appeal due to their vibrant colours and designs. They supply individuals and companies, all over the world, with Japanese gifts which have been carefully selected from some of the best craftsmen that Japan has to offer.

Determined to share their passion for Japanese culture with European customers, they opened their showroom in Harrogate, North Yorkshire in 1998 to supply the rapidly growing interest in, and knowledge of, Japan and Japanese lifestyle. Having been inspired by their experience of living in Japan, the founders, Jez and Hiromi Willard, developed their vision of the most exciting range of Japanese gifts, the most attractive presentation and the very best level of service.

WHAT DO WE DO FOR THEM?

computer-mouseWe continually monitor, adjust and actively manage their PPC campaign to maximise their return on your investment.

shopping-cart We promote their bestselling products and key product areas through google shopping optimisation whilst limiting wasted clicks on products which offer little profit margin.

seo A first-rate SEO and content marketing campaign that people want to share and promote, generating a network of quality backlinks to maximise brand exposure and audience reach.

email A targeted email marketing strategy which focuses on key sale periods throughout the year combined with a reactive email strategy in conjunction with key events during the year.

add-contactA social media marketing campaign to promote the latest content and information and provide interaction, education and entertainment to their core customer base.

HOW HAS IT BENEFITTED THEM?

60% year on year increase in organic search traffic over the last 18 months.

30% increase in revenue last year.

A loyal partnership for over 7 years.

Zelst took the time to understand our company and business goals. They helped us to accelerate our business growth through their expert management of our PPC and AdWords account. They are always on hand for advice and they are reactive to any short term marketing strategies that need to be turned around quickly and successfully.

Zelst continually produce fresh engaging content which represents our brand and its values and they have created a social media presence which provides useful and entertaining information about Japan. I recommend them to anyone who is looking to grow their online business in a structured and managed way.

Jez Willard
Co-Founder and Director
The Japanese Shop

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